Unless you have previously worked or currently work in the field of digital marketing, you may not necessarily understand what it is. The complex world of online advertising takes time to learn, let alone master, and it is ever-evolving across many different platforms. In my first year, I learned a few key things. 1. Digital […]
Paid advertising already requires that you pay money directly to advertising platforms, so the idea of spending additional dollars to an agency for management can be a high risk. The Bootstrap Startup Scenario Consider the scenario where you spend about $500 – $1,000 on ad spend per month. For a lot of bootstrapped startups, that […]
What if I told you that wild financial success ($UCCE$$!) was headed your way? Well it is, so I am. Fantastic! I just need your mailing address and a nominal fee. After all, you can’t spell “phenomenal” without “nominal.” Unless you are the kind of person to let spellcheck stand between you and your dreams. […]
Google Analytics has eluded website owners for years now. Having a bunch of data is valuable. However, it’s not useful if you don’t know how to read it. Most people don’t have time to learn all of the intricacies of Google Analytics. Still, it’s worthwhile to familiarize yourself with it as much as possible. In […]
As the internet becomes more saturated with new online businesses, digital advertising has become very expensive for small businesses trying to compete in competitive markets. Take a look at AdWords, the #1 digital marketing platform. These days, we consider it inexpensive if you can maintain an average cost-per-click (CPC) under $2. I work with some industries […]
Congratulations on your splashy landing page: your snazzy banner, your artsy directives, your mood shots of beautiful happy strangers, but nine times out of ten I’m clicking right on past. If I am a first-time visitor to your site, it is your company’s About page where my “meaningful engagement” really begins—or fails to begin, as the […]
Q: I’ve been struggling with balancing the need to promote my podcast with not wanting to be obnoxious about it. I have always steered clear of social advertising because most social media kinda hurts my brain (I’m not good at keeping up with posting and commenting). What can I do? A: First, the self-awareness to ask this […]
When starting a new business online, or creating the web presence for your existing business, owners tend to make small mistakes that begin a chain of problems for both their marketing efforts and their web platform in general. This is usually a result of taking uninformed shortcuts and choosing platforms based on limited knowledge. Selecting […]
I left my salaried job as a digital marketing professional when I believed that I had built up the essential skills for branching out on my own. The agency was moving towards working with bigger and bigger companies, but my passion was still back with the little guys. The transition into freelancing seemed natural and […]
Starting an online business was one of the more exciting things I’ve done in my life. However, no one told me all of the legal and financial hoops I’d have to jump through just to establish a legitimate, compliant business. Before I knew it, I was lost in researching terms I’d never had to think about […]