Digital Marketing Knowledge Base

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The Importance of Fresh Content for SEO

With regular keyword research, updating your website copy, and continually producing new content, your content strategy will be SEO-friendly.

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Geotargeting vs. Geofencing

What’s the difference between geotargeting and geofencing? Find out when you need to use these distinct targeting strategies in your campaigns.

Post-Holiday Advertising During a Pandemic

People are no longer basking in the warming glow of twinkling holiday lights, and it’s back to pandemic reality. What’s your advertising strategy?

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