Recommended for: Solopreneurs and small businesses with a small budget looking to maximize the value of their marketing dollars.
$500-$1,500 can be budgeted to pay for the following services at the hourly rate of $100/hr:
Our first consultation with any individual or organization is free, but you can purchase additional consulting time as needed. Our consulting services help you develop a digital marketing strategy. We'll either connect you with a partner to get the work done or advise you on hiring in-house.
One-on-one consultations with Kate Izell, our whip-smart CEO and Chief Strategist
Goal-oriented discussions that establish and measure key performance indicators (KPIs)
Meeting with any relevant party at the organization: C-level, management, account executives, and more
Documentation of our discussions for future reference
If you already have an in-house marketing team, but they're not proficient with important aspects of digital marketing that your company needs, we can train them across any specialty needed. Whether it's SEO, SEM, email marketing, website development, or anything else digital!
Team Training includes:
One-on-one training with Kate Izell, our whip-smart CEO and Chief Strategist
Hands-on training with Kate for platforms - including building accounts, campaigns, and assets (she also teaches a college-level course on just this topic, so you’re in good hands!)
Measuring milestones of success to establish proficiency over time
Guidance on achieving relevant certifications and/or platform specializations
While our typical market research is quite in-depth, we also offer a scaled back plan for smaller budgets. We promise it still contains information critical to starting on a path to success! This project starts at $500 and can be scaled up to add more keywords and competitors.
Our starter market research includes:
Keyword research (up to 200 keywords)
Competitor research (up to 2 competitors)
Our basic Google Analytics setup package includes making sure your website is being tracked properly so that all of your data is relevant and useful going forward. It does not include setting up any custom reports or dashboards.
We will review one of your existing online advertising accounts. This could be Google Ads, Bing Ads, or a social media platform. Our basic audit focuses on identifying high-level opportunities that will make the most significant improvements. This could include things such as a modified budget strategy, specific campaign suggestions, or even a total account restructuring plan.