Just about everyone has heard that you need to be “data-driven” to be successful, but what does that actually mean and how do you get started using data to support your business decisions? The first thing you need to do is to identify the sources of data that already exist in your organization. This could […]
I hesitate to speak negatively of other businesses, but I feel like this is an important issue to bring up for discussion. We commonly have companies come to us for help after they have had one or more unpleasant experiences with other digital advertising and marketing agencies. A few reasons they cite for leaving those […]
Google’s dashboard, Google Data Studio, is a far more powerful business dashboard tool than I think most people realize. I would argue it’s a contender for business intelligence dashboards next to some of the enterprise systems like Tableau and DOMO. The main limitation with Google Data Studio is that you don’t have dozens of integrations […]
Izell Marketing Group has been working with B2B businesses offering inbound digital marketing services for over three years. Services are now expanding beyond that and include curated sales prospecting for building outbound lead lists. Inbound digital marketing usually involves lead generation methods that opt-in users on advertising platforms. CuratedLeads is a service that sorts through prospective leads […]
Google Analytics might be the most under-utilized digital marketing tool. I’m not simply talking about it being used to track data. Lots of companies have UA code on their websites; I’m talking about analyzing the data. And really, this is no surprise. If you open a regular view of Google Analytics, all you see are reports […]
Unless you have previously worked or currently work in the field of digital marketing, you may not necessarily understand what it is. The complex world of online advertising takes time to learn, let alone master, and it is ever-evolving across many different platforms. In my first year, I learned a few key things. 1. Digital […]
Paid advertising already requires that you pay money directly to advertising platforms, so the idea of spending additional dollars to an agency for management can be a high risk. The Bootstrap Startup Scenario Consider the scenario where you spend about $500 – $1,000 on ad spend per month. For a lot of bootstrapped startups, that […]
What if I told you that wild financial success ($UCCE$$!) was headed your way? Well it is, so I am. Fantastic! I just need your mailing address and a nominal fee. After all, you can’t spell “phenomenal” without “nominal.” Unless you are the kind of person to let spellcheck stand between you and your dreams. […]
Google Analytics has eluded website owners for years now. Having a bunch of data is valuable. However, it’s not useful if you don’t know how to read it. Most people don’t have time to learn all of the intricacies of Google Analytics. Still, it’s worthwhile to familiarize yourself with it as much as possible. In […]
As the internet becomes more saturated with new online businesses, digital advertising has become very expensive for small businesses trying to compete in competitive markets. Take a look at AdWords, the #1 digital marketing platform. These days, we consider it inexpensive if you can maintain an average cost-per-click (CPC) under $2. I work with some industries […]