When starting a new business online, or creating the web presence for your existing business, owners tend to make small mistakes that begin a chain of problems for both their marketing efforts and their web platform in general. This is usually a result of taking uninformed shortcuts and choosing platforms based on limited knowledge. Selecting […]
I left my salaried job as a digital marketing professional when I believed that I had built up the essential skills for branching out on my own. The agency was moving towards working with bigger and bigger companies, but my passion was still back with the little guys. The transition into freelancing seemed natural and […]
Starting an online business was one of the more exciting things I’ve done in my life. However, no one told me all of the legal and financial hoops I’d have to jump through just to establish a legitimate, compliant business. Before I knew it, I was lost in researching terms I’d never had to think about […]
Are Facebook ads even worth the money? Are they going to help your business grow? …Maybe. Planning a Facebook advertising strategy that is actually profitable and/or beneficial to your business goals is actually a lot more involved than it seems on the surface. Let’s review some strategies and lay out expectations based on our most […]
If you know anything about Reddit, you know that it is NOT a place to advertise your business. Believe me, subreddit admins will make you knock it off if you show up on forums just to plug your business. You may not be able to use the typical “Sign up today!” or “Buy now!” rhetoric that […]
I have been creating a calculated metric in Google Analytics accounts lately, called “Profitable Conversion Rate.” It is very straightforward. For an ad account, such as Google AdWords, you will see a goal conversion rate or e-commerce conversion rate metric in your Google Analytics data. Most companies, especially small businesses, don’t actually know what conversion […]
As one of three primary metrics that determine what your profitable conversion rate is, this is the one that involves the least hassle. The dynamic is pretty straightforward: the more your margins shrink, the higher your conversion rate needs to be in order to profit on advertising spend. For some businesses, margins are inflexible and […]
Each page on your website should have a purpose. We’ve put together a quick guide to walk you through each consideration for a purposeful webpage with everything it needs to help your website convert. There are big, huge chapter book guides out there for conversion optimization. For the sake of running your own simple audit, […]
I’ve got a new guilty pleasure: reading the comments on Facebook ads. People will absolutely tear your company apart on a Facebook ad if you are too sales focused or disingenuous. I actually really love this about Facebook ads because it forces a company to look at the formulas they’ve been using. You can’t hide […]
What is a listicle? A listicle is simply an article written in the form of a numbered list. 10 Ways to Increase Sales Instantly 4 Tools to Automate Your Social Media Following 5 Ridiculously Cute Unicorns That are Really Real Seem familiar now? The Psychology of Listicles The psychology of a listicle makes a lot of sense. When […]