Here’s Some Useful Info

How to Choose a Platform for Your Online Business

Izell Marketing Group

When starting a new business online, or creating the web presence for your existing business, owners tend to make small...

3 Things I Learned in My First Year of Freelancing

Izell Marketing Group

I left my salaried job as a digital marketing professional when I believed that I had built up the essential...

How to Start Your Online Business (From Conception to Launch)

Izell Marketing Group

Starting an online business was one of the more exciting things I’ve done in my life. However, no one told...

A Complete Guide to Effective Facebook Advertising

Izell Marketing Group

Are Facebook ads even worth the money? Are they going to help your business grow? …Maybe. Planning a Facebook advertising...

How to Create Genuine Connections with Your Audience on Reddit

Izell Marketing Group

If you know anything about Reddit, you know that it is NOT a place to advertise your business. Believe me,...

Your New Benchmark Metric: Profitable Conversion Rate

Izell Marketing Group

I have been creating a calculated metric in Google Analytics accounts lately, called “Profitable Conversion Rate.” It is very straightforward....

How Net Margins Impact a Profitable Conversion Rate

Izell Marketing Group

As one of three primary metrics that determine what your profitable conversion rate is, this is the one that involves...

DIY Conversion Optimization Audit

Izell Marketing Group

Each page on your website should have a purpose. We’ve put together a quick guide to walk you through each...

The Cure to Bad Marketing is Self-Awareness

Izell Marketing Group

I’ve got a new guilty pleasure: reading the comments on Facebook ads. People will absolutely tear your company apart on...

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