When it comes to deciding which type of platform or campaign makes the most sense for your marketing efforts, it’s important to first define what you are trying to accomplish. Are you selling a product? Are you wanting people to sign up for an event? Are you building awareness of a service you offer? If […]
The COVID-19 pandemic has caused non-essential businesses to close their doors temporarily here in much of the USA. While small business owners understand the need to help reduce the spread, many fear that they are risking going out of business. We have been brainstorming ideas and want to share with you five strategies that could […]
The last few weeks have seen small businesses being forced to accommodate remote work for the first time. Most restaurants have shifted to takeout only, and many retail store owners have temporarily had to close their doors completely as a matter of precaution. As a small business based in Chattanooga, Tennessee, Izell Marketing Group is […]
We really can’t emphasize enough how important it is to work with marketing professionals who are diligent and strategic. I tell companies all the time that anyone can spend $500 on digital ads, but only specialized individuals know how to make that money yield ROI. In fact, it’s almost too easy to spend a lot of […]
If you’re using Unbounce scripts to manage your tracking pixels and Google Analytics installation, you might be having some trouble with them. I want to save you some time and share a couple of things I have learned the hard (and time-consuming) way! If you’re installing Google Analytics, DEFINITELY use the included Unbounce script installer, […]
One of the best ways to supercharge your web analysis is to apply segments to isolate behaviors of certain types of users. Once you get started with a few of these simple ideas, you’re sure to come up with a few of your own that are specific to your business and customers. Google Analytics has […]
Every site powered by Shopify has a domain in the format of [your-store].myshopify.com and you will eventually need to know it so you can sign in to manage your shop. If you didn’t make note of it when you created your shop, here are some easy ways to find it. Check your email inbox for […]
If you haven’t set up scroll depth tracking on your website through Google Tag Manager, what are you waiting for? You can get so much useful information from setting up this simple tag and trigger. You can use it to make your bounce rate more meaningful and to give you more information about your site’s […]
Our CEO Kate Izell recently spoke to a marketing class at UTC about how to carve their space in digital marketing with the present state of AI in marketing. She explains how the best way to prepare for a career in marketing is to understand the limitations of the technology we are using. Only then […]
I’ve been hearing murmurs for a while… Is PPC dying? Is the PPC advertising industry going to die off with the rise of AI in marketing? My take is no, probably not. At least, not in a very predictable sense. I think the uncertainty and fear of this notion stems from a misunderstanding of AI, […]