Digital Marketing Knowledge Base

Digital Marketing Strategy

Measuring the Value of Conversions in Digital Marketing

Understanding the value of digital marketing, specifically in regards to your company goals, is essential for utilizing online ad platforms to your benefit, but how do you really know if it’s working?

Digital Marketing Funnel Illustration
Digital Marketing Strategy

Digital Marketing Strategy Example for Beginners

Create a digital marketing strategy for your business that begins with lead acquisition and ends with conversions and ongoing customer or client engagement.

Digital Marketing Strategy

The Lucrative History of Email Marketing

It started as one employee going rogue 50 years ago, but email marketing has grown into a multi-billion dollar tool businesses depend on for nurturing leads and increasing sales.

Blog The Value Of Daily Ad Account Management
Digital Marketing Strategy

The Value of Daily Ad Account Management

Can you set it and forget it when your digital ads are performing well? Let’s explore what indefinite optimization looks like.

writing on paper
Content Strategy

The Importance of Fresh Content for SEO

With regular keyword research, updating your website copy, and continually producing new content, your content strategy will be SEO-friendly.

customer purchasing at checkout
Digital Marketing Strategy

Customer Reviews and SEO

Focus on the quantity, frequency, and diversity of your Google Reviews.

Google search for ppc marketing agency that shows google map results
Digital Marketing Strategy

Google Maps Marketing: How It Works

SEO for Google Maps is becoming more and more important for all businesses but especially local businesses.

Geotargeting map
Digital Marketing Strategy

Geotargeting vs. Geofencing

What’s the difference between geotargeting and geofencing? Find out when you need to use these distinct targeting strategies in your campaigns.

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