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google analytics demographic report

Become a Google Analytics Pro with Google Analytics Academy

Izell Marketing Group

Google Analytics has eluded website owners for years now. Having a bunch of data is valuable. However, it’s not useful...

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The Impact of (and Solution to) Rising Digital Advertising Costs

Izell Marketing Group

As the internet becomes more saturated with new online businesses, digital advertising has become very expensive for small businesses trying to...

These 10 “About Us” Pages are Some of the Worst We’ve Seen

Izell Marketing Group

Congratulations on your splashy landing page: your snazzy banner, your artsy directives, your mood shots of beautiful happy strangers, but...

Obnoxious Online Advertising

Q&A: How do I promote my business without being obnoxious about it?

Izell Marketing Group

Q: I’ve been struggling with balancing the need to promote my podcast with not wanting to be obnoxious about it. I...

How to Choose a Platform for Your Online Business

How to Choose a Platform for Your Online Business

Izell Marketing Group

When starting a new business online, or creating the web presence for your existing business, owners tend to make small...

Kate Izell on a bench

3 Things I Learned in My First Year of Freelancing

Izell Marketing Group

I left my salaried job as a digital marketing professional when I believed that I had built up the essential...

How to Start Your Online Business

How to Start Your Online Business (From Conception to Launch)

Izell Marketing Group

Starting an online business was one of the more exciting things I’ve done in my life. However, no one told...

A Complete Guide to Effective Facebook Advertising

A Complete Guide to Effective Facebook Advertising

Izell Marketing Group

Are Facebook ads even worth the money? Are they going to help your business grow? …Maybe. Planning a Facebook advertising...

How to Create Genuine Connections with Your Audience on Reddit

Izell Marketing Group

If you know anything about Reddit, you know that it is NOT a place to advertise your business. Believe me,...

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