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College marketing vs Digital Marketing: What’s the difference?

Izell Marketing Group

Choosing an undergraduate major to devote your time and energy to can be intimidating. Typically, you will approach college with...

Top 5 Things I’ve Learned from my First Year in Digital Marketing

Izell Marketing Group

Unless you have previously worked or currently work in the field of digital marketing, you may not necessarily understand what...

When should an agency take over my paid advertising?

Izell Marketing Group

Paid advertising already requires that you pay money directly to advertising platforms, so the idea of spending additional dollars to...

Become a Google Analytics Pro with Google Analytics Academy

Izell Marketing Group

Google Analytics has eluded website owners for years now. Having a bunch of data is valuable. However, it’s not useful...

The Impact of (and Solution to) Rising Digital Advertising Costs

Izell Marketing Group

As the internet becomes more saturated with new online businesses, digital advertising has become very expensive for small businesses trying to...

These 10 “About Us” Pages are Some of the Worst We’ve Seen

Izell Marketing Group

Congratulations on your splashy landing page: your snazzy banner, your artsy directives, your mood shots of beautiful happy strangers, but...

Q&A: How do I promote my business without being obnoxious about it?

Izell Marketing Group

Q: I’ve been struggling with balancing the need to promote my podcast with not wanting to be obnoxious about it. I...

How to Choose a Platform for Your Online Business

Izell Marketing Group

When starting a new business online, or creating the web presence for your existing business, owners tend to make small...

3 Things I Learned in My First Year of Freelancing

Izell Marketing Group

I left my salaried job as a digital marketing professional when I believed that I had built up the essential...

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