Digital Marketing Knowledge Base

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Do you need a PPC agency that specializes in your industry?

Choosing the right PPC agency comes down to many factors. One decision you need to make is whether you need to work with a PPC agency that specializes in your industry or whether a general PPC agency might be the right fit.

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Secrets of a Supercharged Performance Max Audience

Proper campaign structure is central to success. Too many signals, lumping assets together, and conflating audiences within a single group will be the downfall of an otherwise solid campaign.

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A Complete Guide to Effective Meta Advertising

Are Meta Ads worth the money? Are they going to help your business grow? It depends on your goals. Learn how to create the right ads based on your goals, and stop wasting your money!

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5 Reasons We Love Looker Studio

These are some of our favorite advanced reporting techniques that keep it simple and honest for our clients in their real-time dashboards.

Klaviyo SMS Marketing Strategies

If you’re looking for strategic ways to expand your customer reach, SMS marketing might be right for your business.

GA4 Reporting

If you’re just getting started with Google Analytics 4, you’ve probably noticed that the default reports are pretty different than the ones included in Universal Analytics! We’ll show you how to best make them work for you.

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