Located in Chattanooga, TN, Izell Marketing Group was founded initially as a pay-per-click advertising solution. Businesses that couldn’t risk throwing a lot of money at agency fees and ad campaigns needed a measured solution that would help them grow quickly.
As data specialists, we have more confidence in our research, analysis, and advanced tactics than most marketers. Digital advertising is just as much a science as it is an art — you’ll see all results real-time.
After identifying your advertising objectives, it’s important to choose the platforms that match them.
Leads are more qualified when businesses are already established. This often makes GoogleAds the best option for promoting products or services.
Newer businesses seeking brand awareness, particularly if a new product or service is being brought to market, would see more success with social media advertising.
Pay per click (PPC), also known as cost per click (CPC), is an advertising model used to drive traffic to websites. Advertisers only pay when their ad is clicked. The most commonly known and used platform is Google Ads (formerly AdWords). Ads are bid on by using keywords, and the search engine performs complex algorithmic calculations to determine which ads are displayed in what order. It’s imperative to only bid on keywords relevant to your business so you can be sure to get ROI from your ad spend. We manage bids and budgets daily and rewrite ad copy on a regular basis to ensure that we continue to drive relevant, high quality traffic to your website.
There are many reasons to run ads online, and the following are the most common:
Our real-time dashboard will show you what’s happening in your ad accounts at all times!