Digital Marketing Knowledge Base

GA4 Reporting

If you’re just getting started with Google Analytics 4, you’ve probably noticed that the default reports are pretty different than the ones included in Universal Analytics! We’ll show you how to best make them work for you.

Adding Google Analytics Tracking to ActiveCampaign

ActiveCampaign is one of our favorite email tools to recommend for our clients, but you have to remember to enable Google Analytics tracking for every single campaign to get the most from your data.

Measuring the Value of Conversions in Digital Marketing

Understanding the value of digital marketing, specifically in regards to your company goals, is essential for utilizing online ad platforms to your benefit, but how do you really know if it’s working?

The Lucrative History of Email Marketing

It started as one employee going rogue 50 years ago, but email marketing has grown into a multi-billion dollar tool businesses depend on for nurturing leads and increasing sales.

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