About

We are a Dream Partner for Small Businesses

Izell Marketing Group was founded in response to a serious need for more flexible, affordable, and effective online marketing methods for entrepreneurs, startups, and small businesses. An early-stage new business has to be extremely diligent with its budget and find the most effective ways to grow as quickly as it can. That’s where we come in.

Izell Marketing Group’s founder, Kate Izell, has several years of experience with digital strategy, marketing, and conversion optimization. She developed a deep interest in and passion for working exclusively with small businesses to employ only the methods that make the most sense for each of them to succeed.

Kate Izell
Owner, Digital Strategist

Kate has been in the digital marketing business for several years. After graduating with a B.S. in Mathematics, she found that she excelled at data measurement and employed this strength in her work.

Over the course of her career, Kate has taken it upon herself to master it all: PPC, social media, SEO, conversion optimization, building websites, email marketing, referral programs, and the list goes on.

Lauren Taber
Digital Marketing Manager

Lauren's background is in creative advertising and product development for major national and international brands. At Izell Marketing Group, she leads digital initiatives with PPC campaigns, data analysis, and email marketing.

Within her first eight months working for Izell Marketing Group, Lauren increased a client's website sign ups by 56% through PPC campaigns.

Purifying Digital Marketing

Not to sound like a phony health guru, but it’s time we detox our marketing practices. Lately, marketing has been about growing for the sake of growing. Get more people on my site and get more money in my bank account. These are honorable goals in some respects, but they are also the cause for disruptive and unwelcome marketing. In our search for more, we inevitably morph from a specialized and well-crafted brand into a bastardized form of ourselves — trying to be all things to everyone.

The Cure for Bad Marketing is Self-Awareness

It’s time to reform our thinking from:

I want MORE customers and MORE money

to

I want to reach people who WANT what we sell and to focus on a mutual exchange through which we get paid when our customers get exactly what they want.

Prepare to Learn

If you work with us, expect to do and learn these things:

  1. Challenge yourself to fully understand your exact audience.
  2. Discover how to make your brand more authentic and less disruptive.
  3. Create realistic goals based on your benchmarks, whether they’re profit, cause awareness, or something else.
  4. Start approaching all marketing with a critical eye.

We love our clients, and we follow our own cause for purifying marketing. We aim to work with companies that resonate with our message. Your inquiries, feedback and suggestions are welcome. Use our Contact Us page to get in touch with us, and please visit our Blog to learn what we’ve learned and pick up some of our strategies for free.

Testimonial

Until recently, we made advertising, website and marketing decisions based greatly on gut instinct and best judgment. Thanks to Kate and the analytics and insights that she has brought to the company, we’re able to view quantitative results—often in real-time. Our decisions are better informed, and our actions are yielding higher returns on investments. If we’ve made a poor decision, we know it faster and can make changes. Everything she recommends and does ties into specific goals and KPIs. In short, she is helping my company become more efficient, better informed, and better run. Equally important, she is fun and engaging to work with and feels as much a part of our team as any of our employees.

Ready to Get Started?