About

We are a Dream Partner for Small Businesses

Izell Marketing Group was founded in response to a serious need for more flexible, affordable and effective online marketing methods for entrepreneurs, startups, and small businesses. An early-stage new business has to be extremely diligent with its budget and find the most effective ways to grow as quickly as it can. That’s where we come in.

Izell Marketing Group’s founder Kate Izell worked for five years as Director of Digital Strategy at a small but reputable digital marketing agency. She developed a deep interest in and passion for working exclusively with small businesses to employ only the methods that make the most sense for each individual business.

Izell Marketing About Image

Founder Kate Izell

Purifying Digital Marketing

Not to sound like a health guru phony, but it’s about time we detox our marketing practices. Lately, marketing has been about growing for the sake of growing. Get more people on my site and get more money in my bank account. These are honorable goals in some respects, but they are also the cause for disruptive and unwelcomed marketing. In our search for more, we inevitably morph from a specialized and well-crafted brand into a bastardized form of ourselves — trying to be all things to everyone.

The Cure for Bad Marketing is Self-Awareness

It’s time to reform our thinking from:

I want MORE customers and MORE money

to

I want to reach people who WANT what we sell and to focus on a mutual exchange through which we get paid when our customers get exactly what they want.

Prepare to Learn

If you work with us, expect to do and learn these things:

  1. Challenge yourself to fully understand your exact audience.
  2. Discover how to make your brand more authentic and less disruptive.
  3. Create realistic goals based on your benchmarks, whether they’re profit, cause awareness or something else.
  4. Start approaching all marketing with a critical eye.

We love our clients, and we follow our own cause for purifying marketing and aim to work with companies that resonate with our message. We welcome your inquiries, feedback and suggestions. Use our Contact Us page to get in touch with us, and please visit our Blog to learn what we’ve learned and pick up some of our strategies for free.

Testimonial

Until recently, we made advertising, website and marketing decisions based greatly on gut and best judgment. Thanks to Kate and the analytics and insights that she has brought to the company, we’re able to view quantitative results—often real-time. Our decisions are better informed, and our actions are yielding higher returns on investments. If we’ve made a poor decision, we know it faster and can make changes. Everything she recommends and does ties into specific goals and KPIs. In short, she is helping my company become more efficient, better informed, and better run. Equally important, she is fun and engaging to work with and feels as much a part of our team as our employees.