We are a Dream Partner for Small Businesses
Izell Marketing Group was founded in response to a serious need for more flexible, affordable, and effective online marketing methods for entrepreneurs, startups, and small businesses. An early-stage new business has to be extremely diligent with its budget and find the most effective ways to grow as quickly as it can. That’s where we come in.
Izell Marketing Group’s founder, Kate Izell, has several years of experience with digital strategy, marketing, and conversion optimization. She developed a deep interest in and passion for working exclusively with small businesses to employ only the methods that make the most sense for each of them to succeed.
Purifying Digital Marketing
Not to sound like a phony health guru, but it’s time we detox our marketing practices. Lately, marketing has been about growing for the sake of growing. Get more people on my site and get more money in my bank account. These are honorable goals in some respects, but they are also the cause for disruptive and unwelcome marketing. In our search for more, we inevitably morph from a specialized and well-crafted brand into a bastardized form of ourselves — trying to be all things to everyone.
The Cure for Bad Marketing is Self-Awareness
It’s time to reform our thinking from:
I want MORE customers and MORE money
I want to reach people who WANT what we sell and to focus on a mutual exchange through which we get paid when our customers get exactly what they want.
Prepare to Learn
If you work with us, expect to do and learn these things:
- Challenge yourself to fully understand your exact audience.
- Discover how to make your brand more authentic and less disruptive.
- Create realistic goals based on your benchmarks, whether they’re profit, cause awareness, or something else.
- Start approaching all marketing with a critical eye.
We love our clients, and we follow our own cause for purifying marketing. We aim to work with companies that resonate with our message. Your inquiries, feedback and suggestions are welcome. Use our Contact Us page to get in touch with us, and please visit our Blog to learn what we’ve learned and pick up some of our strategies for free.