Search Engine Optimization (SEO) is a collection of techniques for improving your company’s visibility and website traffic on search engines like Google.
As Google has developed over the years, SEO now includes improving your company’s visibility on more than just Google Search. Local SEO focuses on Google Maps and Google Reviews.
Google ultimately wants to show accurate and useful results as quickly and efficiently as possible every time someone uses Google. Our goals focus on building trust in your brand and identifying gaps in content that will help you get more business online.
Generative Engine Optimization (GEO) is a collection of techniques for improving your company’s content and text formatting to increase the likelihood that generative AI engines reference your content.
With the rapid growth of ChatGPT and their competing AI engines, GEO is becoming just as important as SEO. Users use search engines and generative AI chats for different reasons, but they’re both dominating the space of user queries.
ChatGPT ultimately wants to show accurate and useful information as quickly and efficiently as possible every time someone submits a query.
Make sure Google knows all of the relevant and accurate information you can provide about your business.
Set up a process for soliciting and engaging with customer reviews on Google.
Keep the content on your website and on Google as unique and current as possible.
