…according to our moms. According to our clients, we’re the best for them. Our service mix looks extensive on paper (screen?), but we combine our services into one clear plan for you that has a predictable narrative, real-time measurement, and leaves you feeling confident in your choice to work with us.
The right service mix is dependent on each business’s industry and objectives. We learn about your business and your goals before determining the scope of work that we propose to you. This sets you up for the best chance of success! Below are three pillars of our services: increasing leads, focusing on analytics, and maintaining proficiency as top search engine marketers.
Any digital marketing strategy must include a clear process to increase leads and sales. We will come up with the right service mix to achieve these goals.
We are certified in all things Google, whether advertising, analytics, or using any number of tools in their Suite.
While leads and sales are the ultimate goal, it’s imperative that we track every part of the process and the results. Advanced tracking will help us understand the results and continue improving our efforts.
The cost for digital marketing depends on the specific service(s) needed, as well the scale of service required. For example, PPC management can cost anywhere from $250/month to five-figures per month depending on the number of platforms and campaigns being managed. It’s best to set a realistic budget for yourself that we can accommodate with the optimal service mix. The ultimate goal is for you to see a return on your total investment.
While it’s a best practice to claim a business profile on every social network, you don’t need to regularly post and manage every social network. You can use digital market research to uncover the most important social networks for your audience on which to focus your time and money.
Your “SEO score” is somewhat misleading. Google is increasingly focused on making sure organizations maintain clarity and consistency across the entire internet. Good content means content that users want/need, but the goal is not just to improve your score; it’s to increase relevant website traffic. Focus on gaps in your market that your content can fill. You can have good content, but if your market is highly competitive with a ton of content just like yours, it’s harder to see results.
Oftentimes, it’s good to do both. Just like our daily lives include a lot of time interacting with the world and a lot of time interacting online, you should expect to mirror your marketing strategy. Some industries are much more digitally-focused than others. Digital market research will help decide how to split your focus.
Do as much research as you can on all aspects of digital marketing. Here are some these things to research before you get started on your own: SEO, PPC, email marketing, affiliate marketing, referral marketing, conversion rate optimization, website audit, website analytics, video advertising, content strategy, link building, business blogging…
For some, yes. What we can handle in-house include the services listed on our website. Depending on the client, we will sometimes partner with other vendors on creating video or photo content, blogging, and even print marketing like flyers and magazine ads. We are not masters at everything, but we do try to guide you towards the best options we can when we know we aren’t the best fit.
We would love to have a raw percentage for this! We carefully consider which clients we take on based on how confident we are in achieving success. We aren’t a great fit for everyone, and we do sometimes decline to take on a client if we don’t believe we can help with business goals. ‘Success’ can and often does mean massive ROI, but other times it means learning a lot about which digital platforms work and don’t work well for a company. Generally speaking, we tend to keep clients around for a long time.