Category

Analytics
DashboardFeatured
Just about everyone has heard that you need to be “data-driven” to be successful, but what does that actually mean and how do you get started using data to support your business decisions? The first thing you need to do is to identify the sources of data that already exist in your organization. This could...
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Sample Business Dashboard 1
Google’s dashboard, Google Data Studio, is a far more powerful business dashboard tool than I think most people realize. I would argue it’s a contender for business intelligence dashboards next to some of the enterprise systems like Tableau and DOMO. The main limitation with Google Data Studio is that you don’t have dozens of integrations...
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Google Analytics might be the most under-utilized digital marketing tool. I’m not simply talking about it being used to track data. Lots of companies have UA code on their websites; I’m talking about analyzing the data. And really, this is no surprise. If you open a regular view of Google Analytics, all you see are reports...
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google analytics demographic report
Google Analytics has eluded website owners for years now. Having a bunch of data is valuable. However, it’s not useful if you don’t know how to read it. Most people don’t have time to learn all of the intricacies of Google Analytics. Still, it’s worthwhile to familiarize yourself with it as much as possible. In...
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