Category

Analytics
If you’re using Facebook Ads in your marketing, your PPC performance dashboard from Izell Marketing Group will include data from both Google Analytics and Facebook Ads. Our PPC experts will use this data to make informed and holistic decisions about ad performance and the conversion paths of your customers. Since your Facebook Ads reports and...
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Every Izell Marketing Group client gets their very own dashboard to make it easy to monitor how their ads are performing. We start with a very simplified and time-saving view of the cost and performance data from ad platforms – Google, Facebook, Bing, Pinterest, LinkedIn, etc. – but creating and maintaining the dashboard is an...
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If you’re using Unbounce scripts to manage your tracking pixels and Google Analytics installation, you might be having some trouble with them. I want to save you some time and share a couple of things I have learned the hard (and time-consuming) way! If you’re installing Google Analytics, DEFINITELY use the included Unbounce script installer,...
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One of the best ways to supercharge your web analysis is to apply segments to isolate behaviors of certain types of users. Once you get started with a few of these simple ideas, you’re sure to come up with a few of your own that are specific to your business and customers. Google Analytics has...
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DashboardFeatured
Just about everyone has heard that you need to be “data-driven” to be successful, but what does that actually mean and how do you get started using data to support your business decisions? The first thing you need to do is to identify the sources of data that already exist in your organization. This could...
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Sample Business Dashboard 1
Google’s dashboard, Google Data Studio, is a far more powerful business dashboard tool than I think most people realize. I would argue it’s a contender for business intelligence dashboards next to some of the enterprise systems like Tableau and DOMO. The main limitation with Google Data Studio is that you don’t have dozens of integrations...
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Google Analytics might be the most under-utilized digital marketing tool. I’m not simply talking about it being used to track data. Lots of companies have UA code on their websites; I’m talking about analyzing the data. And really, this is no surprise. If you open a regular view of Google Analytics, all you see are reports...
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google analytics demographic report
Google Analytics has eluded website owners for years now. Having a bunch of data is valuable. However, it’s not useful if you don’t know how to read it. Most people don’t have time to learn all of the intricacies of Google Analytics. Still, it’s worthwhile to familiarize yourself with it as much as possible. In...
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