Category

Google Ads
As companies of all sizes and industries continue to focus on building their online presence, it is important to know the tools that are readily available for your use when trying to advertise online. Both Google and Facebook offer a variety of free tools to help you discover and better understand how to market your...
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Every Izell Marketing Group client gets their very own dashboard to make it easy to monitor how their ads are performing. We start with a very simplified and time-saving view of the cost and performance data from ad platforms – Google, Facebook, Bing, Pinterest, LinkedIn, etc. – but creating and maintaining the dashboard is an...
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One of the best ways to supercharge your web analysis is to apply segments to isolate behaviors of certain types of users. Once you get started with a few of these simple ideas, you’re sure to come up with a few of your own that are specific to your business and customers. Google Analytics has...
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think outside the box
I’ve been hearing murmurs for a while… Is PPC dying? Is the PPC advertising industry going to die off with the rise of AI in marketing? My take is no, probably not. At least, not in a very predictable sense. I think the uncertainty and fear of this notion stems from a misunderstanding of AI,...
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google vs facebook title
Here are the basic facts: Google is the largest search engine. Facebook is the largest social network. Like it or not, these are the two primary options for making your brand visible online and attracting new customers/clients to your business. The differences between them don’t necessarily make one better than the other. Ultimately, it’s important...
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Dont Play Games You Dont Understand
Updated July 5, 2020 Table of Contents The History of Google Ads Step 1: Establish Your Goals and Benchmarks Step 2: Strategize Campaigns That Will Achieve Your Goals Step 3: Learn How to Measure Successes and Failures Conclusion Additional Resources I worked several years as a certified Google Ads account manager before I launched my...
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