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Category

Startup Marketing
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Paid advertising already requires that you pay money directly to advertising platforms, so the idea of spending additional dollars to an agency for management can be a high risk. The Bootstrap Startup Scenario Consider the scenario where you spend about $500 – $1,000 on ad spend per month. For a lot of bootstrapped startups, that...
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399H
As the internet becomes more saturated with new online businesses, digital advertising has become very expensive for small businesses trying to compete in competitive markets. Take a look at AdWords, the #1 digital marketing platform. These days, we consider it inexpensive if you can maintain an average cost-per-click (CPC) under $2. I work with some industries...
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55H
Q: I’ve been struggling with balancing the need to promote my podcast with not wanting to be obnoxious about it. I have always steered clear of social advertising because most social media kinda hurts my brain (I’m not good at keeping up with posting and commenting). What can I do? A: First, the self-awareness to ask this...
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When starting a new business online, or creating the web presence for your existing business, owners tend to make small mistakes that begin a chain of problems for both their marketing efforts and their web platform in general. This is usually a result of taking uninformed shortcuts and choosing platforms based on limited knowledge. Selecting...
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I left my salaried job as a digital marketing professional when I believed that I had built up the essential skills for branching out on my own. The agency was moving towards working with bigger and bigger companies, but my passion was still back with the little guys. The transition into freelancing seemed natural and...
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How to Start Your Online Business
Starting an online business was one of the more exciting things I’ve done in my life. However, no one told me all of the legal and financial hoops I’d have to jump through just to establish a legitimate, compliant business. Before I knew it, I was lost in researching terms I’d never had to think about...
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How to Create Genuine Connections with Your Audience on Reddit
If you know anything about Reddit, you know that it is NOT a place to advertise your business. Believe me, subreddit admins will make you knock it off if you show up on forums just to plug your business. You may not be able to use the typical “Sign up today!” or “Buy now!” rhetoric that...
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Pre Launch 1
My wife and I launched a new online business recently, selling cat products. Our goal with this business is to educate cat owners about the needs of their cats and share profits from our sales with animal shelters in the process so that they can provide better care for shelter animals. I built the site...
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ifyoubuildit
“If you build it, they will come,” is a Field of Lies when it comes to the internet. Though to be fair, if you had Kevin Costner promoting your website, it might be a different story. Nothing is more depressing than laboring over (read: spending a bunch of money on) a new website for your...
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