Category

PPC Strategy
If you’re using Facebook Ads in your marketing, your PPC performance dashboard from Izell Marketing Group will include data from both Google Analytics and Facebook Ads. Our PPC experts will use this data to make informed and holistic decisions about ad performance and the conversion paths of your customers. Since your Facebook Ads reports and...
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As companies of all sizes and industries continue to focus on building their online presence, it is important to know the tools that are readily available for your use when trying to advertise online. Both Google and Facebook offer a variety of free tools to help you discover and better understand how to market your...
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Advanced Keyword Research
If you’ve looked online for “Google Keyword Planner,” “Keyword Tool,” “Keyword Search“, “Keyword Generator,” or something similar, you’ve likely come across many different keyword tools that all seem to vary only slightly. Most promise to provide niche keywords for your industry, but they don’t necessarily help you identify the best long tail keyword opportunities. The...
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Every Izell Marketing Group client gets their very own dashboard to make it easy to monitor how their ads are performing. We start with a very simplified and time-saving view of the cost and performance data from ad platforms – Google, Facebook, Bing, Pinterest, LinkedIn, etc. – but creating and maintaining the dashboard is an...
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When it comes to deciding which type of platform or campaign makes the most sense for your marketing efforts, it’s important to first define what you are trying to accomplish. Are you selling a product? Are you wanting people to sign up for an event? Are you building awareness of a service you offer? If...
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marketing covid
The COVID-19 pandemic has caused non-essential businesses to close their doors temporarily here in much of the USA. While small business owners understand the need to help reduce the spread, many fear that they are risking going out of business. We have been brainstorming ideas and want to share with you five strategies that could...
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HOW I SAVED A BUSINESS FROM COLLAPSE
We really can’t emphasize enough how important it is to work with marketing professionals who are diligent and strategic. I tell companies all the time that anyone can spend $500 on digital ads, but only specialized individuals know how to make that money yield ROI. In fact, it’s almost too easy to spend a lot of...
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One of the best ways to supercharge your web analysis is to apply segments to isolate behaviors of certain types of users. Once you get started with a few of these simple ideas, you’re sure to come up with a few of your own that are specific to your business and customers. Google Analytics has...
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think outside the box
I’ve been hearing murmurs for a while… Is PPC dying? Is the PPC advertising industry going to die off with the rise of AI in marketing? My take is no, probably not. At least, not in a very predictable sense. I think the uncertainty and fear of this notion stems from a misunderstanding of AI,...
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google vs facebook title
Here are the basic facts: Google is the largest search engine. Facebook is the largest social network. Like it or not, these are the two primary options for making your brand visible online and attracting new customers/clients to your business. The differences between them don’t necessarily make one better than the other. Ultimately, it’s important...
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