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Category

Digital Marketing Strategy
Our CEO Kate Izell recently spoke to a marketing class at UTC about how to carve their space in digital marketing with the present state of AI in marketing. She explains how the best way to prepare for a career in marketing is to understand the limitations of the technology we are using. Only then...
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think outside the box
I’ve been hearing murmurs for a while… Is PPC dying? Is the PPC advertising industry going to die off with the rise of AI in marketing? My take is no, probably not. At least, not in a very predictable sense. I think the uncertainty and fear of this notion stems from a misunderstanding of AI,...
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Have you ever wondered how many people begin to sign up or purchase something from your website, but then don’t complete the steps? If your Google Analytics goal requires two or more steps, each with a unique URL (such as a thank you page preceded by a form page, or a multi-page checkout process), you...
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 When I first got interested in conversion rate optimization in 2011, there were some established companies in the CRO space that would conduct live audits on the spot with website business owners. The audits would essential entail the CRO auditor pulling up the business owner’s website and then tearing everything about it apart based...
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google vs facebook title
Here are the basic facts: Google is the largest search engine. Facebook is the largest social network. Like it or not, these are the two primary options for making your brand visible online and attracting new customers/clients to your business. The differences between them don’t necessarily make one better than the other. Ultimately, it’s important...
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analytics 1925495 1280
If you’re using Google Analytics to track user behavior on your website, you’re probably familiar with your site’s conversion rate. But is the default formula (# of conversions/# of sessions) right for you and your specific site or business goals? Take a look at the goals you’ve defined, and ask yourself, “Would a visitor to...
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puzzlepieces
I hesitate to speak negatively of other businesses, but I feel like this is an important issue to bring up for discussion. We commonly have companies come to us for help after they have had one or more unpleasant experiences with other digital advertising and marketing agencies. A few reasons they cite for leaving those...
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Sample Business Dashboard 1
Google’s dashboard, Google Data Studio, is a far more powerful business dashboard tool than I think most people realize. I would argue it’s a contender for business intelligence dashboards next to some of the enterprise systems like Tableau and DOMO. The main limitation with Google Data Studio is that you don’t have dozens of integrations...
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Inbound Marketing
Izell Marketing Group has been working with B2B businesses offering inbound digital marketing services for over three years. Services are now expanding beyond that and include curated sales prospecting for building outbound lead lists. Inbound digital marketing usually involves lead generation methods that opt-in users on advertising platforms. CuratedLeads is a service that sorts through prospective leads...
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blogpic
Unless you have previously worked or currently work in the field of digital marketing, you may not necessarily understand what it is. The complex world of online advertising takes time to learn, let alone master, and it is ever-evolving across many different platforms. In my first year, I learned a few key things. 1. Digital...
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