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Come see us at EXPO Chattanooga on March 20th!     Reserve a FREE Website Audit

Category

Digital Marketing Strategy
Choosing an undergraduate major to devote your time and energy to can be intimidating. Typically, you will approach college with little understanding of the benefits it will offer and the skills and discipline it will impart upon you. Instead, you will use it as a deciding factor for what direction your life will take. Declaring...
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Unless you have previously worked or currently work in the field of digital marketing, you may not necessarily understand what it is. The complex world of online advertising takes time to learn, let alone master, and it is ever-evolving across many different platforms. In my first year, I learned a few key things. 1. Digital...
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A group fist bumps over a table in a business meeting
Paid advertising already requires that you pay money directly to advertising platforms, so the idea of spending additional dollars to an agency for management can be a high risk. The Bootstrap Startup Scenario Consider the scenario where you spend about $500 – $1,000 on ad spend per month. For a lot of bootstrapped startups, that...
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person sunk into ground
As the internet becomes more saturated with new online businesses, digital advertising has become very expensive for small businesses trying to compete in competitive markets. Take a look at AdWords, the #1 digital marketing platform. These days, we consider it inexpensive if you can maintain an average cost-per-click (CPC) under $2. I work with some industries...
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Obnoxious Online Advertising
Q: I’ve been struggling with balancing the need to promote my podcast with not wanting to be obnoxious about it. I have always steered clear of social advertising because most social media kinda hurts my brain (I’m not good at keeping up with posting and commenting). What can I do? A: First, the self-awareness to ask this...
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When starting a new business online, or creating the web presence for your existing business, owners tend to make small mistakes that begin a chain of problems for both their marketing efforts and their web platform in general. This is usually a result of taking uninformed shortcuts and choosing platforms based on limited knowledge. Selecting...
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How to Start Your Online Business
Starting an online business was one of the more exciting things I’ve done in my life. However, no one told me all of the legal and financial hoops I’d have to jump through just to establish a legitimate, compliant business. Before I knew it, I was lost in researching terms I’d never had to think about...
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If you know anything about Reddit, you know that it is NOT a place to advertise your business. Believe me, subreddit admins will make you knock it off if you show up on forums just to plug your business. You may not be able to use the typical “Sign up today!” or “Buy now!” rhetoric that...
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As one of three primary metrics that determine what your profitable conversion rate is, this is the one that involves the least hassle. The dynamic is pretty straightforward: the more your margins shrink, the higher your conversion rate needs to be in order to profit on advertising spend. For some businesses, margins are inflexible and...
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DIY Conversion Optimization Audit
Each page on your website should have a purpose. We’ve put together a quick guide to walk you through each consideration for a purposeful webpage with everything it needs to help your website convert. There are big, huge chapter book guides out there for conversion optimization. For the sake of running your own simple audit,...
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