Category

Digital Marketing Strategy
Chart showing 5.56% conversion rate for sessions with case study views vs. 2.18% conversion rate for all website sessions
As most digital agency owners know, it’s difficult to put your own marketing first when client work is always top priority. Thankfully, we at Izell Marketing Group have been able to designate time for staying on top of our own careful marketing and website optimizations. We had a significant insight emerge recently, and we thought...
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  So the holidays were a nice distraction from the rest of 2020, right? For just a little while, you were probably able to focus on something normal and familiar: pushing holiday sales. While the way you pushed sales might have looked a little different in 2020 (especially if you have a brick-and-mortar business), the...
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Businesses of all sizes are relying on online sales this holiday season. Fewer people are flocking to the stores and are instead opting for a safer option from the comforts of home.  This year, Black Friday also started earlier, and the discounts have flooded our inboxes ever since. Small businesses have been struggling to stay...
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LinkedIn added personalized messaging as an ad format – conversation ads. Conversation ads are a great way to reach out to potential clients in a personal way that promotes engagement with your ad and website. So, how do you optimally set up a conversation ad?  Creating Content For your conversation ad, you want to have...
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E-mail marketing is a great opportunity for many businesses to reach potential clients and customers in timely and innovative ways. I’m gonna be honest though— it’s a jungle out there. Campaign Monitor reported recently that the average officer worker receives 121 e-mails a day — that’s a LOT to compete with when you’re trying to...
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As companies of all sizes and industries continue to focus on building their online presence, it is important to know the tools that are readily available for your use when trying to advertise online. Both Google and Facebook offer a variety of free tools to help you discover and better understand how to market your...
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Advanced Keyword Research
If you’ve looked online for “Google Keyword Planner,” “Keyword Tool,” “Keyword Search“, “Keyword Generator,” or something similar, you’ve likely come across many different keyword tools that all seem to vary only slightly. Most promise to provide niche keywords for your industry, but they don’t necessarily help you identify the best long tail keyword opportunities. The...
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Every Izell Marketing Group client gets their very own dashboard to make it easy to monitor how their ads are performing. We start with a very simplified and time-saving view of the cost and performance data from ad platforms – Google, Facebook, Bing, Pinterest, LinkedIn, etc. – but creating and maintaining the dashboard is an...
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When it comes to deciding which type of platform or campaign makes the most sense for your marketing efforts, it’s important to first define what you are trying to accomplish. Are you selling a product? Are you wanting people to sign up for an event? Are you building awareness of a service you offer? If...
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