Category

Digital Marketing Strategy
As companies of all sizes and industries continue to focus on building their online presence, it is important to know the tools that are readily available for your use when trying to advertise online. Both Google and Facebook offer a variety of free tools to help you discover and better understand how to market your...
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Advanced Keyword Research
If you’ve looked online for “Google Keyword Planner,” “Keyword Tool,” “Keyword Search“, “Keyword Generator,” or something similar, you’ve likely come across many different keyword tools that all seem to vary only slightly. Most promise to provide niche keywords for your industry, but they don’t necessarily help you identify the best long tail keyword opportunities. The...
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Every Izell Marketing Group client gets their very own dashboard to make it easy to monitor how their ads are performing. We start with a very simplified and time-saving view of the cost and performance data from ad platforms – Google, Facebook, Bing, Pinterest, LinkedIn, etc. – but creating and maintaining the dashboard is an...
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When it comes to deciding which type of platform or campaign makes the most sense for your marketing efforts, it’s important to first define what you are trying to accomplish. Are you selling a product? Are you wanting people to sign up for an event? Are you building awareness of a service you offer? If...
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marketing covid
The COVID-19 pandemic has caused non-essential businesses to close their doors temporarily here in much of the USA. While small business owners understand the need to help reduce the spread, many fear that they are risking going out of business. We have been brainstorming ideas and want to share with you five strategies that could...
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small business covid-19
The last few weeks have seen small businesses being forced to accommodate remote work for the first time. Most restaurants have shifted to takeout only, and many retail store owners have temporarily had to close their doors completely as a matter of precaution. As a small business based in Chattanooga, Tennessee, Izell Marketing Group is...
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HOW I SAVED A BUSINESS FROM COLLAPSE
We really can’t emphasize enough how important it is to work with marketing professionals who are diligent and strategic. I tell companies all the time that anyone can spend $500 on digital ads, but only specialized individuals know how to make that money yield ROI. In fact, it’s almost too easy to spend a lot of...
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One of the best ways to supercharge your web analysis is to apply segments to isolate behaviors of certain types of users. Once you get started with a few of these simple ideas, you’re sure to come up with a few of your own that are specific to your business and customers. Google Analytics has...
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If you haven’t set up scroll depth tracking on your website through Google Tag Manager, what are you waiting for? You can get so much useful information from setting up this simple tag and trigger. You can use it to make your bounce rate more meaningful and to give you more information about your site’s...
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Our CEO Kate Izell recently spoke to a marketing class at UTC about how to carve their space in digital marketing with the present state of AI in marketing. She explains how the best way to prepare for a career in marketing is to understand the limitations of the technology we are using. Only then...
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