Category: Digital Marketing Strategy

Digital Marketing Knowledge Base

Measuring the Value of Conversions in Digital Marketing

Understanding the value of digital marketing, specifically in regards to your company goals, is essential for utilizing online ad platforms to your benefit, but how do you really know if it’s working?

The Lucrative History of Email Marketing

It started as one employee going rogue 50 years ago, but email marketing has grown into a multi-billion dollar tool businesses depend on for nurturing leads and increasing sales.

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The Importance of Fresh Content for SEO

With regular keyword research, updating your website copy, and continually producing new content, your content strategy will be SEO-friendly.

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Geotargeting vs. Geofencing

What’s the difference between geotargeting and geofencing? Find out when you need to use these distinct targeting strategies in your campaigns.

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