Author: Sarah Anne Brewer

Digital Marketing Knowledge Base

Referral Spam in Google Analytics

Did your site get hit with the recent GA4 referral spam traffic? Wondering what these domains sending traffic to your site are? In Recent Weeks, We Have Seen Rida.Tokyo, News.Grets.Store, Info.Seders.Website, Static.Seders.Website, Kar.Razas.Site, And Trast.Mantero.Online

Google Analytics 4: Google signals will be removed from reporting identity

Google Analytics 4 has proven to be a steep learning curve for many users, especially since new features are still being developed and fixes for ongoing frustrations are still being released.

Recently, Google announced a change that is going to be released to all properties on February 12, 2024.

Google Looker Studio logo

5 Reasons We Love Looker Studio

These are some of our favorite advanced reporting techniques that keep it simple and honest for our clients in their real-time dashboards.

GA4 Reporting

If you’re just getting started with Google Analytics 4, you’ve probably noticed that the default reports are pretty different than the ones included in Universal Analytics! We’ll show you how to best make them work for you.

Adding Google Analytics Tracking to ActiveCampaign

ActiveCampaign is one of our favorite email tools to recommend for our clients, but you have to remember to enable Google Analytics tracking for every single campaign to get the most from your data.

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