By

Sarah Anne
If you’re using Facebook Ads in your marketing, your PPC performance dashboard from Izell Marketing Group will include data from both Google Analytics and Facebook Ads. Our PPC experts will use this data to make informed and holistic decisions about ad performance and the conversion paths of your customers. Since your Facebook Ads reports and...
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Every Izell Marketing Group client gets their very own dashboard to make it easy to monitor how their ads are performing. We start with a very simplified and time-saving view of the cost and performance data from ad platforms – Google, Facebook, Bing, Pinterest, LinkedIn, etc. – but creating and maintaining the dashboard is an...
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If you’re using Unbounce scripts to manage your tracking pixels and Google Analytics installation, you might be having some trouble with them. I want to save you some time and share a couple of things I have learned the hard (and time-consuming) way! If you’re installing Google Analytics, DEFINITELY use the included Unbounce script installer,...
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One of the best ways to supercharge your web analysis is to apply segments to isolate behaviors of certain types of users. Once you get started with a few of these simple ideas, you’re sure to come up with a few of your own that are specific to your business and customers. Google Analytics has...
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Every site powered by Shopify has a domain in the format of [your-store].myshopify.com and you will eventually need to know it so you can sign in to manage your shop. If you didn’t make note of it when you created your shop, here are some easy ways to find it. Check your email inbox for...
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If you haven’t set up scroll depth tracking on your website through Google Tag Manager, what are you waiting for? You can get so much useful information from setting up this simple tag and trigger. You can use it to make your bounce rate more meaningful and to give you more information about your site’s...
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Have you ever wondered how many people begin to sign up or purchase something from your website, but then don’t complete the steps? If your Google Analytics goal requires two or more steps, each with a unique URL (such as a thank you page preceded by a form page, or a multi-page checkout process), you...
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If you’re using Google Analytics to track user behavior on your website, you’re probably familiar with your site’s conversion rate. But is the default formula (# of conversions/# of sessions) right for you and your specific site or business goals? Take a look at the goals you’ve defined, and ask yourself, “Would a visitor to...
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DashboardFeatured
Just about everyone has heard that you need to be “data-driven” to be successful, but what does that actually mean and how do you get started using data to support your business decisions? The first thing you need to do is to identify the sources of data that already exist in your organization. This could...
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