Let Our Infinite Data Points Light Your Way

Your Digital Marketing & Analytics Agency

Let Our Infinite Data Points Light Your Way

Your Digital Marketing & Analytics Agency
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Adaptable Digital Marketing

The world of online marketing is constantly changing! For a digital marketing plan to work, it’s essential to find a marketing team that pivots their strategy to meet your needs. 

By getting to know you and your customers/clients and assessing your marketing plan every month, it ensures we’re focusing on the right channels to meet your business goals — not utilizing a “boilerplate” strategy that works for someone else or chasing acquisition channels that don’t convert.  Understanding how to use online marketing tools is only effective when you know how to use them to best serve each client

We’re an adaptable group of problem solvers who want to see you succeed!

Our Services

Google Analytics

Google Analytics is one of the most under-utilized tools for websites. Sure, most websites have Google Analytics tracking, but are any insights coming through?

We are data analysis specialists, which means we distill large amounts of information from user activity on your website into true narratives of what’s actually happening. This is a core service we offer because every single website needs this in order to be successful.

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Online Advertising / PPC

Google Ads (formerly Google AdWords) is our bread and butter. The powerful combination of our Google Analytics website analysis combined with paid advertising optimization means that we consistently drive optimal results for clients, whether they care most about maintaining the best possible CPA/CPL, conversion rate, or raw total number of conversions.

We are also skilled and certified in any other online advertising platform, including Bing Ads, Facebook Ads and Instagram Ads, LinkedIn Ads, Twitter Ads, Amazon Ads, Quora Ads, and more.

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Conversion Optimization

Conversion rates don’t exist in a vacuum, and conversion rate optimization (CRO) needs to be an ongoing process with any business website. Our conversion optimization service involves using Google Analytics, Google Tag Manager, heatmapping tools, and other CRO tools that will help take large amounts of data about users on your website and create immediately actionable insights.

All insights are created with visualizations on your own custom dashboard that make it easy to understand and measure the successes and struggles happening on your website.

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Marketing Automation

Marketing automation is the process of creating multiple lead channels on your website that automate into lead-nurturing email campaigns. This is typically done on a platform like Hubspot, Marketo, Infusionsoft, Pardot, and others.

These platforms are intended to be user-friendly for business owners, so we specialize in optimizing marketing automation for highest return opportunities based on analytical insights provided by the automation platform and Google Analytics. We also offer our own marketing automation service platform for businesses that do not yet use one!

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Social Media Services

Our social media services include both social media account management and social media advertising on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and any other social account your business needs.

We’ll begin by deciding which social accounts are important for your industry and business goals, and then we’ll outline a full strategy for social media that we can can either implement ourselves or provide guidance for your staff to do it in-house.

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SEO

We’ll be honest with you: SEO is the most exploited digital marketing service. Our goal is not to sell you on a massive SEO audit or drown you in technical jargon about meta tags and schema markup.

When it comes to SEO, we know all of the essentials you need to do, but we also know the limitations of what can truly help you gain rankings in today’s saturated search engine environment. Our latest approach will primarily help you understand the evergreen importance of fresh content and optimizing user experience.

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Our Process

Goal Discussion

First, we will get a thorough understanding of your business model and business goals.

Strategy Planning

Based on business goals, we will lay out a comprehensive digital marketing strategy specifically for your needs and your budget.

Execution

With diligence and efficiency, we execute the strategy that best suits you while planning for potential pivots.

Monitoring

Absolutely everything we do is transparent. You will see real-time dashboard results of our work.

You know you need digital marketing, so now what?

We offer a free website analysis as a means of scoping out what you actually need. You probably have heard of Google Ads (formerly Google AdWords), SEO, and a few other industry terms. Our job is to sort through the clutter for you to lay out a successful strategy. 

  • Find out your opportunities on Google
  • Get an instant snapshot of your online competition
  • Discover audience insights for your industry
  • Explore immediate paths to growth