As a full-service client, this business enjoyed additional services provided by Izell Marketing, including a website build and maintenance, social media and blog content, marketing automation, landing page A/B testing, podcast creation and promotion, reviews management, and more.
Izell Marketing Group managed patient awareness and appointment generation campaigns across multiple ad platforms, including Google, Bing, Facebook, Instagram, Quora, and WebMD. We measured the effectiveness of each platform and continued to advance the client’s digital marketing strategy to achieve the business goal of attracting more patients.
Izell Marketing Group met with the client to strategize the right mix of campaign types and platforms to achieve the client’s acquisition and cost-per-acquisition goals. Our team of analysts and PPC experts built out a robust, real-time dashboard for the client to use to monitor performance.
