Pay per click (PPC), also known as cost per click (CPC), is an advertising model used to drive traffic to websites. Advertisers only pay when their ad is clicked. The most commonly known and used platform is Google Ads (formerly AdWords). Ads are bid on by using keywords, and the search engine performs complex algorithmic calculations to determine which ads are displayed in what order. It’s imperative to only bid on keywords relevant to your business so you can be sure to get ROI from your ad spend. We manage bids and budgets daily and rewrite ad copy on a regular basis to ensure that we continue to drive relevant, high quality traffic to your website.
While PPC is commonly associated with search engines like Google, it also includes professional sites such as LinkedIn, and social media platforms such as Facebook, Instagram, and Pinterest. The way advertising works on these platforms involves targeting demographics and custom audiences rather than bidding on keywords.
Examples of reasons to use some form of PPC advertising include wanting to promote a specific product, selling multiple products, brand awareness, or spreading the word that you have a new location. It is important to have a goal in mind before advertising begins. This will help identify your target audience and allow us to choose the best advertising platform for your business.
The main platforms we use include:
How will you know if PPC is working? Don’t worry — we provide real-time reports including valuable campaign metrics and results, as well as a summary of all the optimizations and insights we gain. We’ll let you know which pieces of content, social channels, emails, and paid media tactics are performing the best, how many conversions you are getting, and what we are doing to deliver those conversions as effectively as possible.
After identifying your advertising objectives, it’s important to choose the platforms that match them.
Leads are more qualified when businesses are already established. This often makes GoogleAds the best option for promoting products or services.
Newer businesses seeking brand awareness, particularly if a new product or service is being brought to market, would see more success with social media advertising.
We do this crazy thing as a company: we listen to our clients and measure everything. If something isn’t working, we pivot the strategy.
We want to see you succeed! We talk to you about your ambitions and ascertain what success looks like to you, then do everything in our power to help you achieve those goals.
We want you to know and fully understand what is going on in the accounts. The best way that we can do that is to provide you with real-time data and deliver reports that are easy to read.
We don’t hide anything from you. We talk you through each change. If you want to be up-close and personal that’s great; we are more than happy to talk you through the process every step of the way.