Google Ads vs. Meta Ads What’s the Difference?

Google vs Meta

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Here are the basic facts:

Google is the largest search engine.

Meta (Facebook and Instagram) is the largest social network.

Like it or not, these are the two primary options for making your brand visible online and attracting new customers/clients to your business. The differences between them don’t necessarily make one better than the other. Ultimately, it’s important to find where you can be most successful. Try both! Just be thoughtful with strategy. Consult on your needs from experienced PPC managers to put your best foot forward.


Google Ads vs. Meta Ads
Google Ads and Meta Ads are not the only options, but they comprise over 90% of search and social market share.

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PPC Team standing outside by a building with their arms draped over a safety bar, L-R: Beth Ireland, Tess Little, and Lauren England