Kate Izell Presents on the Role of Marketers in AI Marketing

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Our CEO Kate Izell recently spoke to a marketing class at UTC about how to carve their space in digital marketing with the present state of AI in marketing. She explains how the best way to prepare for a career in marketing is to understand the limitations of the technology we are using. Only then can we understand our value and our role in digital advertising.

Slide deck:

About the author

Kate likes numbers and problem solving. Honestly, they get her through the day. She loves her wife, cats, and living in a cozy house outside Chattanooga, Tennessee.
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