Our CEO Kate Izell recently spoke to a marketing class at UTC about how to carve their space in digital marketing with the present state of AI in marketing. She explains how the best way to prepare for a career in marketing is to understand the limitations of the technology we are using. Only then can we understand our value and our role in digital advertising.
Slide deck:
A crucial part of any marketing strategy is setting up your traffic sources for correct attribution. Doing this correctly will help you compare the performance of different marketing channels in your Google Analytics data.
Whether you’re looking to refine your approach or you’re a total beginner to video marketing, here are five insights we’ve garnered from our experience.
