Digital Marketing for SaaS Technology

Effective strategies for booking demos, free trials, and more

Software as a Service Marketing

Young white man with headphones working at his computer. Other employees are in the background working at their desks in an office space.

Integrating all digital channels

Marketing SaaS platforms require a lot of experimentation on multiple ad channels, plus development of highly segmented marketing automations and a well-mapped SEO and referral strategy to grow your organic market share.

As data specialists, we have more confidence in our research, analysis, and advanced tactics than most marketers. Digital advertising is just as much a science as it is an art — you’ll see all results in real-time!

SaaS Ad Platforms

A line chart showing Growth Month-over-Month for Leads
We implemented our acquisition strategy in November.

Integrated Strategy Development

Featured SaaS Case Study

A startup was struggling to find any channels that would convert into actual customer acquisitions.

After conducting extensive research and laying out both a full-funnel PPC and a lead nurturing strategy, this company experienced significant growth in customer acquisition within just three weeks of enabling ad campaigns.

Your Own Custom Campaigns

SaaS Marketing Best Practices

  1. Know your target audience: Understanding your ideal customer is key to creating a successful marketing strategy. Conduct market research to identify the pain points and needs of your target audience, and tailor your messaging and offerings accordingly.

  2. Utilize content marketing: Create valuable resources such as blog posts, e-books, and webinars to establish yourself as a thought leader in your industry.

  3. Leverage search engine optimization (SEO): Make sure your website is optimized for search engines so that potential customers can easily find you online. Use keywords in your website copy and meta descriptions, employ structured data, and focus on creating high-quality, relevant content.

Essential Campaign Types for SaaS

There are many reasons to run ads online; here are the most common:

Anatomy of a Successful SaaS Landing Page

Simplify your message to relate your audiences’ desired outcomes to your SaaS capabilities

Generate Leads and Sales Online

Explore top Advertising Strategies

Google Ads

Place ads across all Google: Search, YouTube, Maps, etc.

Meta Ads

Meta (Facebook) Advertising includes placing ads on Instagram.


Get in front of prospects in the locations where you have higher buy-in opportunities.

Ready To Get More SaaS Customers?

get in touch for your free consultation

PPC Team standing outside by a building with their arms draped over a safety bar, L-R: Beth Ireland, Tess Little, and Lauren England