Healthcare

Marketing for Healthcare: Physicians, Hospitals, and Clinics

Increase Patients, Staff, and Appointments

Full-funnel digital marketing strategies fit for your healthcare organization

Stethoscope and pen sitting on top of papers

Expanding Your Practice Online

Hospital systems and independent physicians alike have been slow to adapt to the use of digital advertising solutions; this puts you at an advantage!

We cater campaign strategies to your unique purpose. Having worked with systems as large as Mass Gen Hospital and as small as a single physician provider office, we understand advertising in the healthcare space.

We also understand the need for proof of concept. We can easily run a set-term pilot program to help you get funding for future campaigns!

Healthcare Ad Platforms

Featured Case Study

We met with a Chattanooga-based medical group to strategize the right mix of campaign types and platforms to achieve the client’s acquisition and cost-per-acquisition goals. Our team of analysts and PPC experts built out a robust, real-time dashboard for the client to use to monitor performance.

  • 600% growth in contacts through website
  • Tripled phone calls through Google Ads
  • $15.82 CPA across all ad platforms

The Secret to Healthcare Marketing

Your Own Custom Campaigns

Several of our digital advertising specialists have been doing healthcare digital advertising since before Izell Marketing Group even existed! That means our team has had a unique view of watching healthcare adapt to the digital landscape.

This also means we have tried and tested many approaches to achieve all sorts of goals a healthcare organization or professional might be looking to accomplish. Just like medical professionals, we thrive when presented with a challenge.

Successful marketing online will require careful dissection of your needs and mapping those to specific campaign strategies. 

Essential Campaigns for Healthcare

There are many reasons to run ads online, and the following are the most common:

Track Your Success

Our real-time dashboard will show you what’s happening in your ad accounts at all times!

Explore top Advertising Strategies

Accomplish Your Goals Online

Google Ads

Place ads across all Google: Search, YouTube, Maps, etc.

Meta Ads

Meta (Facebook) Advertising includes placing ads on Instagram.

Geotargeting

Get in front of patients and prospects in targeted locations where you practice.

Ready To Boost Your Healthcare Practice?

get in touch for your free consultation