marketing to students from lead generation to application
Paid advertising on search engines and social media platforms is guaranteed to increase student prospect inquiries. Paired with a compelling email marketing campaign, your digital ads will nurture prospective students all the way to the application stage.
We have several years of experience strategizing, building, optimizing, and reporting on enrollment campaigns for universities of any size and at any degree level. We even wrote an ebook about it!
We’ve been in the enrollment marketing game for several years. As a result, we have learned that some university degree programs are highly competitive, while others are new programs in emerging industries, and those are lesser known to the public.
There are campaign strategies for both scenarios. The key to advertising a competitive program is researching keywords, audiences, and campaign types that have lower competition.
For lesser known programs, awareness campaigns can be paired with remarketing to educate people on an exciting new opportunity.
For a successful enrollment marketing strategy, the following campaigns should be considered:
The landing page must provide all important information that a prospective student will both want and need to know.