Graduate Admissions Lead Generation

Google keyword campaigns, DSA, RLSA, and remarketing

Google Search and Display Advertising

Izell Marketing Group took over campaigns that Wordstream had previously been managing and achieved dramatic improvements across all KPIs.

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Jan Feb 2018 and Jan Feb 2019
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A leading US graduate program in Engineering Management had previously worked with an agency that wasn’t giving their campaigns the attention necessary to achieve application goals.

Industry: Education - Higher Ed

Skills: Google Search Campaigns, DSA, RLSA, And Remarketing


Izell Marketing Group met with the client to strategize the right mix of campaign types to achieve the client’s acquisition and cost-per-acquisition goals. Our team of analysts and PPC experts built out a robust, real-time dashboard that the graduate program managers have been able to use for streamlined internal reporting.

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