Google Analytics has eluded website owners for years now. Having a bunch of data is valuable. However, it’s not useful if you don’t know how to read it.
Most people don’t have time to learn all of the intricacies of Google Analytics. Still, it’s worthwhile to familiarize yourself with it as much as possible.
In order to help website owners better understand their data, Google has created Google Analytics Academy.
With these courses, you can learn as little or as much as you need. Either get a better grasp of the fundamentals, or follow the courses all the way through to Google Tag Manager mastery.
We recommend that every company has at least one person on full-time staff who can navigate their way around Google Analytics. Get started learning today, or share this with a colleague who needs a jump-start.