Come see us at EXPO Chattanooga on March 20th!     Reserve a FREE Website Audit
Come see us at EXPO Chattanooga on March 20th!     Reserve a FREE Website Audit

By

Kate Izell
Google Analytics might be the most under-utilized digital marketing tool. I’m not simply talking about it being used to track data. Lots of companies have UA code on their websites; I’m talking about analyzing the data. And really, this is no surprise. If you open a regular view of Google Analytics, all you see are reports...
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A group fist bumps over a table in a business meeting
Paid advertising already requires that you pay money directly to advertising platforms, so the idea of spending additional dollars to an agency for management can be a high risk. The Bootstrap Startup Scenario Consider the scenario where you spend about $500 – $1,000 on ad spend per month. For a lot of bootstrapped startups, that...
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google analytics demographic report
Google Analytics has eluded website owners for years now. Having a bunch of data is valuable. However, it’s not useful if you don’t know how to read it. Most people don’t have time to learn all of the intricacies of Google Analytics. Still, it’s worthwhile to familiarize yourself with it as much as possible. In...
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person sunk into ground
As the internet becomes more saturated with new online businesses, digital advertising has become very expensive for small businesses trying to compete in competitive markets. Take a look at AdWords, the #1 digital marketing platform. These days, we consider it inexpensive if you can maintain an average cost-per-click (CPC) under $2. I work with some industries...
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Obnoxious Online Advertising
Q: I’ve been struggling with balancing the need to promote my podcast with not wanting to be obnoxious about it. I have always steered clear of social advertising because most social media kinda hurts my brain (I’m not good at keeping up with posting and commenting). What can I do? A: First, the self-awareness to ask this...
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Kate Izell on a bench
I left my salaried job as a digital marketing professional when I believed that I had built up the essential skills for branching out on my own. The agency was moving towards working with bigger and bigger companies, but my passion was still back with the little guys. The transition into freelancing seemed natural and...
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How to Start Your Online Business
Starting an online business was one of the more exciting things I’ve done in my life. However, no one told me all of the legal and financial hoops I’d have to jump through just to establish a legitimate, compliant business. Before I knew it, I was lost in researching terms I’d never had to think about...
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A Complete Guide to Effective Facebook Advertising
Are Facebook ads even worth the money? Are they going to help your business grow? …Maybe. Planning a Facebook advertising strategy that is actually profitable and/or beneficial to your business goals is actually a lot more involved than it seems on the surface. Let’s review some strategies and lay out expectations based on our most...
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If you know anything about Reddit, you know that it is NOT a place to advertise your business. Believe me, subreddit admins will make you knock it off if you show up on forums just to plug your business. You may not be able to use the typical “Sign up today!” or “Buy now!” rhetoric that...
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I have been creating a calculated metric in Google Analytics accounts lately, called “Profitable Conversion Rate.” It is very straightforward. For an ad account, such as Google AdWords, you will see a goal conversion rate or e-commerce conversion rate metric in your Google Analytics data. Most companies, especially small businesses, don’t actually know what conversion...
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