Posts by Kate Izell

A Plea to Google: Bring Advanced Analysis to Us All

A Plea to Google: Bring Advanced Analysis to Us All

Google Analytics might be the most under-utilized digital marketing tool. I’m not simply talking about it being used to track...

A group fist bumps over a table in a business meeting

When should an agency take over my paid advertising?

Paid advertising already requires that you pay money directly to advertising platforms, so the idea of spending additional dollars to...

google analytics demographic report

Become a Google Analytics Pro with Google Analytics Academy

Google Analytics has eluded website owners for years now. Having a bunch of data is valuable. However, it’s not useful...

person sunk into ground

The Impact of (and Solution to) Rising Digital Advertising Costs

As the internet becomes more saturated with new online businesses, digital advertising has become very expensive for small businesses trying to...

Obnoxious Online Advertising

Q&A: How do I promote my business without being obnoxious about it?

Q: I’ve been struggling with balancing the need to promote my podcast with not wanting to be obnoxious about it. I...

Kate Izell on a bench

3 Things I Learned in My First Year of Freelancing

I left my salaried job as a digital marketing professional when I believed that I had built up the essential...

How to Start Your Online Business

How to Start Your Online Business (From Conception to Launch)

Starting an online business was one of the more exciting things I’ve done in my life. However, no one told...

A Complete Guide to Effective Facebook Advertising

A Complete Guide to Effective Facebook Advertising

Are Facebook ads even worth the money? Are they going to help your business grow? …Maybe. Planning a Facebook advertising...

How to Create Genuine Connections with Your Audience on Reddit

If you know anything about Reddit, you know that it is NOT a place to advertise your business. Believe me,...

Your New Benchmark Metric: Profitable Conversion Rate

Your New Benchmark Metric: Profitable Conversion Rate

I have been creating a calculated metric in Google Analytics accounts lately, called “Profitable Conversion Rate.” It is very straightforward....

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