By

Kate Izell
 When I first got interested in conversion rate optimization in 2011, there were some established companies in the CRO space that would conduct live audits on the spot with website business owners. The audits would essential entail the CRO auditor pulling up the business owner’s website and then tearing everything about it apart based...
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google vs facebook title
Here are the basic facts: Google is the largest search engine. Facebook is the largest social network. Like it or not, these are the two primary options for making your brand visible online and attracting new customers/clients to your business. The differences between them don’t necessarily make one better than the other. Ultimately, it’s important...
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puzzlepieces
I hesitate to speak negatively of other businesses, but I feel like this is an important issue to bring up for discussion. We commonly have companies come to us for help after they have had one or more unpleasant experiences with other digital advertising and marketing agencies. A few reasons they cite for leaving those...
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Sample Business Dashboard 1
Google’s dashboard, Google Data Studio, is a far more powerful business dashboard tool than I think most people realize. I would argue it’s a contender for business intelligence dashboards next to some of the enterprise systems like Tableau and DOMO. The main limitation with Google Data Studio is that you don’t have dozens of integrations...
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Inbound Marketing
Izell Marketing Group has been working with B2B businesses offering inbound digital marketing services for over three years. Services are now expanding beyond that and include curated sales prospecting for building outbound lead lists. Inbound digital marketing usually involves lead generation methods that opt-in users on advertising platforms. CuratedLeads is a service that sorts through prospective leads...
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Google Analytics might be the most under-utilized digital marketing tool. I’m not simply talking about it being used to track data. Lots of companies have UA code on their websites; I’m talking about analyzing the data. And really, this is no surprise. If you open a regular view of Google Analytics, all you see are reports...
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rawpixel 250087 unsplash
Paid advertising already requires that you pay money directly to advertising platforms, so the idea of spending additional dollars to an agency for management can be a high risk. The Bootstrap Startup Scenario Consider the scenario where you spend about $500 – $1,000 on ad spend per month. For a lot of bootstrapped startups, that...
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google analytics demographic report
Google Analytics has eluded website owners for years now. Having a bunch of data is valuable. However, it’s not useful if you don’t know how to read it. Most people don’t have time to learn all of the intricacies of Google Analytics. Still, it’s worthwhile to familiarize yourself with it as much as possible. In...
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399H
As the internet becomes more saturated with new online businesses, digital advertising has become very expensive for small businesses trying to compete in competitive markets. Take a look at AdWords, the #1 digital marketing platform. These days, we consider it inexpensive if you can maintain an average cost-per-click (CPC) under $2. I work with some industries...
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55H
Q: I’ve been struggling with balancing the need to promote my podcast with not wanting to be obnoxious about it. I have always steered clear of social advertising because most social media kinda hurts my brain (I’m not good at keeping up with posting and commenting). What can I do? A: First, the self-awareness to ask this...
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