By

Kate Izell
marketing covid
The COVID-19 pandemic has caused non-essential businesses to close their doors temporarily here in much of the USA. While small business owners understand the need to help reduce the spread, many fear that they are risking going out of business. We have been brainstorming ideas and want to share with you five strategies that could...
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small business covid-19
The last few weeks have seen small businesses being forced to accommodate remote work for the first time. Most restaurants have shifted to takeout only, and many retail store owners have temporarily had to close their doors completely as a matter of precaution. As a small business based in Chattanooga, Tennessee, Izell Marketing Group is...
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HOW I SAVED A BUSINESS FROM COLLAPSE
We really can’t emphasize enough how important it is to work with marketing professionals who are diligent and strategic. I tell companies all the time that anyone can spend $500 on digital ads, but only specialized individuals know how to make that money yield ROI. In fact, it’s almost too easy to spend a lot of...
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Our CEO Kate Izell recently spoke to a marketing class at UTC about how to carve their space in digital marketing with the present state of AI in marketing. She explains how the best way to prepare for a career in marketing is to understand the limitations of the technology we are using. Only then...
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think outside the box
I’ve been hearing murmurs for a while… Is PPC dying? Is the PPC advertising industry going to die off with the rise of AI in marketing? My take is no, probably not. At least, not in a very predictable sense. I think the uncertainty and fear of this notion stems from a misunderstanding of AI,...
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 When I first got interested in conversion rate optimization in 2011, there were some established companies in the CRO space that would conduct live audits on the spot with website business owners. The audits would essential entail the CRO auditor pulling up the business owner’s website and then tearing everything about it apart based...
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google vs facebook title
Here are the basic facts: Google is the largest search engine. Facebook is the largest social network. Like it or not, these are the two primary options for making your brand visible online and attracting new customers/clients to your business. The differences between them don’t necessarily make one better than the other. Ultimately, it’s important...
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puzzlepieces
Unpleasant Experiences I hesitate to speak negatively of other businesses, but I feel like this is an important issue to bring up for discussion. We commonly have companies come to us for help after they have had one or more unpleasant experiences with other digital advertising and marketing agencies. A few reasons they cite for...
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Sample Business Dashboard 1
Google’s dashboard, Google Data Studio, is a far more powerful business dashboard tool than I think most people realize. I would argue it’s a contender for business intelligence dashboards next to some of the enterprise systems like Tableau and DOMO. The main limitation with Google Data Studio is that you don’t have dozens of integrations...
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Inbound Marketing
Izell Marketing Group has been working with B2B businesses offering inbound digital marketing services for over three years. Services are now expanding beyond that and include curated sales prospecting for building outbound lead lists. Inbound digital marketing usually involves lead generation methods that opt-in users on advertising platforms. CuratedLeads is a service that sorts through prospective leads...
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