We really can’t emphasize enough how important it is to work with marketing professionals who are diligent and strategic. I tell companies all the time that anyone can spend $500 on digital ads, but only specialized individuals know how to make that money yield ROI.
In fact, it’s almost too easy to spend a lot of money in advertising without any yield.
Take this company based out of Ringgold, GA and Chattanooga, TN. They discovered that roadside billboards weren’t cutting it anymore in their marketing, so they worked with local digital marketing agencies. The end result was tragic. Watch/listen below: