Conversion Rate Optimization Audit

Let us help you get more conversions.

Having trouble getting conversions?

Are people visiting your website but leaving immediately?

You: Hello! Welcome to…

Them: …

You: …



Do your ads have amazing CTRs and engagement, but nothing seems to be converting? 

You: Lookit this amazing benefit!

Them: OOOH!!

You: Mmm hmm. 😀


amazing ad

Do you need to figure out who your target audience is online?

Or maybe you are converting well, but you know there is more that you could be doing. 

With our CRO Audit, you can improve your conversion rate. 

Here’s how:

CRO Audit

Eliminate the Guesswork

With the conversion rate optimization (CRO) audit, we will go through your website and give you actions to take in order to increase your conversion rate. After purchasing the CRO audit, you will receive:

  1. An easy-to-read visual report with relevant insights based on your unique data
  2. A list of actionable insights in order of priority/impact
  3. Recommendations on how to test and implement website changes

We have had a lot of success doing this for other clients.  Here is an example of an insight and subsequent success we achieved for a medical client:

How creating microconversions can nurture potential clients toward your ultimate website goals

New Conversion Opportunities

Increase in Conversions
Increase in Conversion Rate

Our medical client had intermittent success with conversions on his website, but no way to capture information for visitors who didn’t yet need an appointment or any urgent need to contact him.

By including a newsletter signup form on key pages, we were able to begin a successful newsletter series, enabling him to nurture his relationship with these potential patients. As a result, we are observing improvement in the number of conversions of his other website objectives, including phone calls, contact form submissions, and appointment requests.

Through ONE insight and making ONE change on his website, there was a 162.5% increase in contacts through the website, not even including the 320 people who signed up to receive his newsletter.

Identifying these types of microconversions can help signal a visitor’s intent to commit, and can be utilized in segmentation and automation.

Decisions based on data. THAT is the power of CRO.

It’s Just Science.

With a CRO audit of any given website, we can identify opportunities for improved performance, then track the variable to determine if our changes made a difference. 

Pretty cool, right?


In our experience working with CRO partners, they typically change things based on appearance alone. It doesn’t “look right.” This approach completely ignores the actual user experience with your website.

Investing in our process is different because the CRO audit is based on hard data combined with a deep expertise in user behavior and persuasion.

We don’t suspect; we know. The way we do this is by employing all relevant data that we can collect with tools like Google Analytics, heat mapping, user testing, Google Tag Manager, etc. By utilizing these tools, we learn when a website component is useful or not, and we can create informed hypotheses for improvement. After implementing a change, we can measure whether it helped.

All changes that are made are measurable.

As data specialists, we know how to construct a single-variable or multivariate test. You will know whether or not something is working because we will provide a narrative of what is happening in real time. 

We will translate all insights into clear visualizations so that you understand your data and can therefore make more educated business decisions.  

With the CRO audit, we are able to measure what changes need to be made and track them to understand how they made an impact on your conversion rate. 

What to Expect with Your Dashboard

Having data at your fingertips is helpful, but only useful if you can extract actionable insights.

That’s why we put together this awesome dashboard. It gives you an overall view of what is going on over a period of time. Check out our sample dashboard below to get acquainted. This isn’t exactly what yours will look like; each dashboard is customized to the business needs. 

If you fill out the form at the bottom of the page, you will be well on your way to having one of these beauties of your very own! 

List of Next Steps

After going through the dashboard and performing the analysis, optimizations will be listed from highest to lowest priority.

This is determined by three factors:

  1. How much time it takes
  2. How much investment is required
  3. What impact the change could make

For example: 2 optimizations we may recommend would be prioritized in the following order:

  • An optimization with high impact that will be a quick change with a low cost
  • An optimization with high impact that will take time and also take money

Upon receiving this list, you will be able to prioritize your budget and make more educated decisions. 

We are ready to help you.

Kate HeadshotPlease fill out our form if you are interested in a free 10-minute phone consultation with Kate Izell, Founder of Izell Marketing Group and Chief Strategist on staff.

During this call, Kate will talk with you about optimizing your conversion rate on your website. She will ask questions about your business to make sure we scope out the most impactful audit for your needs.

You’ll learn whether our Conversion Rate Optimization (CRO) audit is a good fit for your business needs and a worthwhile investment for your company. If we don’t think it’s going to help you right now, we’ll let you know when the timing could be better.

Once you fill out the form, we will send you an e-mail with a link to our calendar which will enable you to reserve a time that works best for the both of us. We are looking forward to speaking with you!