The idea of tracking data is great, but the practice of tracking and analyzing data is no trivial task. Business and data analysts employ both statistical models and visualization tools to make sure you can see not only how one platform is performing for your business but how ALL platforms combined affect your business growth.
Not only can you compare all of your marketing channels in one view, but you can connect that data to your accounting software to approach bottom line results.
Dashboards need to be useful and actionable, not just pretty and exciting — though they are! Any view of your company data should be tied to business goals; everything else is noise and clutter.
We collect and analyze website data for Shaw Contract, a division of the largest commercial carpet manufacturer in the world. Their analytics goals are geared towards making the website more usable for their own staff and expanding their organic online reach to new customers globally.
Tracking software we use includes Google Analytics 360, Hotjar, Crazyegg, Google Tag Manager, Heap Analytics, and custom tool integrations.
Got data? We got analysts. Let’s start by discussing the platforms you use right now and work toward a solution that brings cohesion to your data platforms. Ultimately, let’s uncover opportunities for business growth.