Lawson Electric needed to make a bigger statement about their capabilities in performing cutting-edge home electrical services. Our new website design accomplished just that.
Lawson Electric Company has been providing large-scale electrical solutions since 1925. Headquartered in Chattanooga, TN, they are a global electrical service provider.
As Chattanooga’s population grew, Lawson Electric needed to present themselves as a premier electrical solution not just for commercial markets but also for residential.
In order to achieve the client’s goals, Izell Marketing Group first identified Lawson Electric’s clearest differentiators, which include superior employee training and extensive electrical installation experience. This prompted us to position Lawson Electric as the go-to electrical service provider for every possible home installation and upgrade. We designed an interactive diagram that allows users to explore all the upgrades they might want or need in their home before getting in touch to speak with a specialist.