As a business, having a social media presence is no longer optional. Your online presence helps build trust and gives your business credibility. Consumers turn to social media for a sense of accountability and transparency with the businesses and brands they follow. Studies show that today’s audiences are more in tune with the brands they follow than ever before — and they want to feel confident in and close to those brands. They want to get to know the actual human beings running your business.
Social media is a conversation — an opportunity to introduce your followers to who you are as a business (and as a person). People don’t like being spoken at — they want to be spoken with and feel engaged and included in the dialogue. This is why our social media strategy relies heavily on content that focuses on personality and approachability. This invites your social media followers to have a conversation with you versus playing a passive role in your marketing. Building an effective, engaging, trustworthy, and personable social media presence takes effort, experience, and time — and that is often time that business owners just don’t have.
That’s where we come in.
You can choose all of these services or just some of them — we will work with you to find out what the perfect social media plan for your business looks like.