Healthcare Lead Generation

Search and Social Advertising

Google Ads, Facebook Ads, LinkedIn Ads

Sometimes the best chance at successful results involves running campaigns across multiple platforms to get the highest quality leads at the lowest possible cost.

MGH landing page
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MGH Results

15.5% Conv. Rate

$19.81 CPA

86% Jobs Hired

Objective

Massachusetts General Hospital Imaging needed to hire 13 MRI technologists for part-time and full-time positions, which would allow more patients to schedule imaging after work and on weekends.

Izell Marketing Group managed lead generation campaigns across three advertising platforms: Google Ads, Facebook Ads, and LinkedIn Ads.

Izell Marketing Group generated a total of 599 leads, which led to filling 11 of the 13 job positions.

ClientMGH Imaging
Campaign Duration01/2018 - 05/2018

Campaign Strategy

In order to achieve the client’s goals, Izell Marketing Group approached campaign management by carefully researching the potential audiences, hypothesizing which audiences would be most interested in the job positions, and A/B testing assumptions throughout the duration of campaign optimization.