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Graduate Admissions Lead Generation

Google Search and Display Advertising

Google keyword campaigns, DSA, RLSA, and remarketing

Izell Marketing Group took over campaigns that Wordstream had previously been managing and achieved dramatic improvements across all KPIs.

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Jan Feb 2018 and Jan Feb 2019
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63% Increase Conv. Rate

74% Decrease CPA

187% Increase CTR

Objective

A leading US graduate program in Engineering Management had previously worked with an agency that wasn’t giving their campaigns the needed attention necessary to achieve application goals.

Campaign Strategy

Izell Marketing Group met with the client to strategize the right mix of campaign types to achieve the client’s acquisition and cost-per-acquisition goals. Our team of analysts and PPC experts built out a robust, real-time dashboard that the graduate program managers have been able to use for streamlined internal reporting.