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Bicycle E-commerce PPC

Google Shopping Campaigns

Optimization of Google Shopping for High-End E-commerce

American Bicycle Group sells bicycles online for triathlon athletes and avid cyclists.

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2.73% Conv. Rate

$2.07 CPA

7,410% ROAS

Objective

Litespeed was in need of generating more online sales via advertising. Keywords in this market are expensive, and the most qualified searches are long-tail and rarely searched, so it was challenging for them to get very many clicks or transactions via Google Ads.

ClientAmerican Bicycle Group
Campaign Duration03/2018 - 12/2018

Campaign Strategy

In order to achieve the client’s goals, Izell Marketing Group created a Google Shopping feed so that bicycle image ads on Google Search would be shown to users searching for specific bikes or types of bikes. Shopping campaigns were tiered by bid strategy to maximize revenue while minimizing ad spend and cost-per-click.