PPC Account Manager           

About the Company

Izell Marketing Group was founded in January 2016 to provide full-service digital marketing to small businesses and startups. We have since expanded to serve industries and companies of any size.

Our services include managing advertising platforms on search and social networks, website analytics, business dashboards, email marketing, conversion rate optimization, website maintenance, search engine optimization, managing image and video asset production, content writing, social media management, automated marketing management, and the list continues to grow!

Above all, Izell Marketing Group values transparency, integrity, and empathy. We do not require clients to sign long-term contracts locking them into working with us. We believe instead in retaining clients by proving our value. We are problem-solvers to our core, and we rely on innovation and creativity to drive results. 

About This Position

The Pay-per-Click Account Manager is in charge of building and managing digital advertising accounts on Google Ads, Bing Ads, Facebook Ads, Instagram Ads, Pinterest Ads, LinkedIn Ads, and more. This position will require becoming a Google Ads certified individual specializing in Google Search, Display, Mobile, Video, and Analytics. PPC Account Managers are in charge of optimizing advertising accounts, discussing monthly results and opportunities with clients, coordinating with the data analytics team to build real-time dashboards, defining important KPIs (key performance indicators) for each client, and providing any necessary support to other service areas, such as strategizing marketing assets (banner ads and videos), conversion rate optimization, and conducting keyword research for content writing.

Requirements

• Some level of experience with or understanding of Google Ads, Google Analytics and/or Social Media Advertising
• Some level of experience with or understanding of email marketing
• Some level of experience with or understanding of front end web development or general website maintenance on common CMS platforms like WordPress and Squarespace.
• Some experience with Excel and/or Google spreadsheets
• Strong analytical skills
• Self-starter and able to research best solutions to problems without much assistance
• Generally approaches things with an interest in “Why?”
• Seeks creative solutions rather than status quo
• Likes working with people
• Self-disciplined and operates well with deadlines
• Excellent at working independently
• Open-minded and collaborative
• A numbers person
• Comfortable with offering and receiving constructive criticism

Job Responsibilities

• Generating client reports
• Creating advertising assets
• Creating report automations
• Helping create Google product feeds
• Assisting with Facebook product feeds
• Reporting directly to the Digital Marketing Manager
• Managing and optimizing advertising platforms
  • Campaign research and planning
  • Audience targeting
  • Bid optimizations
  • Using advanced campaign types (e.g. RLSA with DSA)

Job Benefits

Izell Marketing Group offers:

1. Substantial HSA contributions to cover healthcare premium costs
2. Free YMCA gym membership nationwide
3. Remote work and flexible hours (after training)
4. Southside Chattanooga office with huge windows and free access to Workhorse, our coworking space
5. Unlimited vacation (required minimum of 2 weeks vacation)

As a female and LGBT-owned business, we welcome all applicants regardless of race, gender identity, national origin, sexual orientation, disability, and religion or lack thereof. Please send a resume to hello@izellmarketing.com to apply for this position. Please include one thing in life that you are passionate about.