PPC Account Manager           

About the Company

Izell Marketing Group was founded in January 2016 to provide full-service digital marketing to small businesses and startups. We have since expanded to serve industries and companies of any size. 

Our services include managing advertising platforms on search and social networks, website analytics, business dashboards, email marketing, conversion rate optimization, website maintenance, managing image and video asset production, content writing, automated marketing management, and the list continues to grow!

Above all, Izell Marketing Group values transparency, integrity, and empathy. We do not always require clients to sign long-term contracts locking them into working with us. We believe instead in retaining clients by proving our value. We are problem-solvers to our core, and we rely on innovation and creativity to drive results.  

About This Position

The Pay-per-Click Account Manager is in charge of building and managing digital advertising accounts on Google Ads, Bing Ads, Facebook Ads, Instagram Ads, Pinterest Ads, LinkedIn Ads, and more. This position will require becoming a Google Ads certified individual specializing in Google Search, Display, Mobile, Video, and Analytics. PPC Account Managers are in charge of optimizing advertising accounts, discussing monthly results and opportunities with clients, coordinating with the data analytics team to build real-time dashboards, defining important KPIs (key performance indicators) for each client. These duties are in addition to providing any necessary support for other service areas such as strategizing marketing assets (banner ads and videos), optimizing conversion rates, and conducting keyword research for content writing.

Requirements

• At least 1 year of experience with Google Ads, Google Analytics, and Social Media Advertising
• Some level of experience with or understanding of email marketing
• Some level of experience with or understanding of front end web development or general website maintenance on common CMS platforms like WordPress and Squarespace.
• Some experience with Excel and/or Google spreadsheets
• Strong analytical skills
• Self-starter and able to research best solutions to problems without much assistance
• Generally approaches things with an interest in “Why?”
• Seeks creative solutions rather than status quo
• Likes working with people
• Self-disciplined and operates well with deadlines
• Excellent at working independently 
• Open-minded and collaborative 
• Comfortable with offering and receiving constructive criticism 

Ideal Skills

• 3+ years of experience with Google Ads, Google Analytics, and/or Social Media Advertising
• 3+ years of experience with Excel and/or Google spreadsheets
• 1 year of experience with email marketing & marketing automation

Job Responsibilities

• Managing client relationships
  • Scheduling and facilitating monthly client meetings
  • Generating client reports
  • Performing role as primary contact for 5+ client accounts
• Optimizing advertising platforms
  • Campaign research and planning
    • Full ad account campaign builds
  • Audience targeting
  • Bid optimizations
  • Using advanced campaign strategies
• Creating advertising assets
• Creating report automations
• Helping create Google product feeds
• Assisting with Facebook product feeds
• Reporting directly to the COO

Job Benefits

Izell Marketing Group offers:

1. Free YMCA gym membership nationwide
2. Remote work and flexible hours (after training) 
3. Coworking access at Workhorse, located at the base of Signal Mountain
4. Unlimited vacation (required minimum of 2 weeks vacation)
5. 401(K) with 2% employer match (beginning at 6 months of employment)

Salary is based on experience. There is a potential for increased salary within one year based on performance, which is measured and monitored quarterly.

Please send a resume to [email protected] to apply for this position. When you apply, please tell us one non work-related thing you’re passionate about.