Izell Marketing Group Expands to Provide Outbound Marketing Services


Izell Marketing Group adds Outbound Marketing Services

Izell Marketing Group has been working with B2B businesses offering inbound digital marketing services for over three years. Services are now expanding beyond that and include curated sales prospecting for building outbound lead lists.

Inbound digital marketing usually involves lead generation methods that opt-in users on advertising platforms.

CuratedLeads is a service that sorts through prospective leads via 3rd party tools without the acquisition cost variable. This can be a beneficial tool when cost-per-click and cost-per-lead estimates on advertising platforms are far too expensive to yield a profitable return.

To summarize:

  • Inbound marketing involves lead generation via email sign-ups.
  • Outbound marketing involves sales prospecting via 3rd party tools.

What’s the Benefit?

This new service helps round out B2B digital marketing services to include potentially higher-yield campaigns at a lower cost. For any service business that’s been concerned about the high cost of acquisition online, this might be the right option for you. Contact us to find out.

About the author

Kate likes numbers and problem solving. Honestly, they get her through the day. She loves her wife, cats, and living in a cozy house outside Chattanooga, Tennessee.