Digital Advertising Apprenticeship in Chattanooga, TN

Become an Expert in Google Ads, Social Ads, and More!

Apprentice Pay Starts At $15.00/Hr

Develop skills equivalent to a Digital Marketing Master’s Degree

Become Certified in Google Ads and Analytics

Do you have these attributes of a digital advertiser?

Become a Digital Advertising Professional in 6 Months

Digital marketing is a fast-growing industry. The practice of digital advertising is versatile, challenging, and engaging. Those who excel in digital marketing tend to have both an interest in numbers and an interest in the arts. This is a space that lets you stretch the limits of your creativity while keeping you grounded in the reality of data analysis and measurement. 

The type of person we are seeking loves thinking critically, problem-solving, and is always ready for the next challenge! If all of this resonates with you, you might be just the right fit for digital advertising. The Izell Digital Advertising Apprenticeship will give you a 6-month ramp into the industry with the potential to convert your apprenticeship into a full-time role with very competitive compensation and benefits.

Curriculum

You will be working up to 15 hours per weeks for the first three months. Hours might increase after that time, but we will accommodate your schedule. The entire program is remote, but meeting and learning in person is optional.

  • Month 1: Overview

    Get an overview of all digital marketing platforms and how they all work together, plus client scenarios and showing what digital marketing "looks like" before digging into the details.

  • Month 2: SEM & SEO

    Learn how to: build every type of Google Ads campaign, do keyword research, strategize a campaign, and plan for experiments. This is also the time to learn about the difference between PPC and SEO.

  • Month 3: Measurement

    Learn how to interpret Google Ads performance results. You'll take a deep dive into learning website analytics using Google Analytics 4.

  • Month 4: Projects

    This month is when you start putting your knowledge into practice! You will be assigned one Google Ads accounts to audit and one Google Analytics account to setup. Both projects will have defined instructions and expectations.

  • Month 5: Account Management

    Start learning the ins and outs of client and account management by working and learning alongside the Izell Marketing Group account managers.

  • Month 6: Account Launch

    It's time to take on your first advertising account and develop the advertising strategy. You'll plan out what will meet the client goals, define KPIs, and work with the team to complete a full account setup for launch! This seamlessly integrates you into working with the Izell Marketing Group staff.

Requirements

This program requires the following:

  1. Cover Letter
  2. Resumé
  3. Your own laptop for the first 6 months; one will be provided when you become an employee
  4. A minimum 1-year commitment: 6-months of apprenticeship and 6-months of part- or full-time employment at Izell Marketing Group after completing the apprenticeship. Contract will be negotiable beyond but no less than 1 year.
  5. Committing to set hours and a set weekly schedule for 6 months, which will be determined after your admittance to fit your availability.

Izell Marketing Group is a company that is both woman-owned and woman-operated. In an effort to create a more equitable workforce, we hire women to help reduce the gender pay gap.  Compensation will not be affected based on race, physical disabilities, sexual orientation, or anything related to appearance. 

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