Category

Small Business Marketing
As companies of all sizes and industries continue to focus on building their online presence, it is important to know the tools that are readily available for your use when trying to advertise online. Both Google and Facebook offer a variety of free tools to help you discover and better understand how to market your...
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Every Izell Marketing Group client gets their very own dashboard to make it easy to monitor how their ads are performing. We start with a very simplified and time-saving view of the cost and performance data from ad platforms – Google, Facebook, Bing, Pinterest, LinkedIn, etc. – but creating and maintaining the dashboard is an...
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marketing covid
The COVID-19 pandemic has caused non-essential businesses to close their doors temporarily here in much of the USA. While small business owners understand the need to help reduce the spread, many fear that they are risking going out of business. We have been brainstorming ideas and want to share with you five strategies that could...
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small business covid-19
The last few weeks have seen small businesses being forced to accommodate remote work for the first time. Most restaurants have shifted to takeout only, and many retail store owners have temporarily had to close their doors completely as a matter of precaution. As a small business based in Chattanooga, Tennessee, Izell Marketing Group is...
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HOW I SAVED A BUSINESS FROM COLLAPSE
We really can’t emphasize enough how important it is to work with marketing professionals who are diligent and strategic. I tell companies all the time that anyone can spend $500 on digital ads, but only specialized individuals know how to make that money yield ROI. In fact, it’s almost too easy to spend a lot of...
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Dont Play Games You Dont Understand
Updated July 5, 2020 Table of Contents The History of Google Ads Step 1: Establish Your Goals and Benchmarks Step 2: Strategize Campaigns That Will Achieve Your Goals Step 3: Learn How to Measure Successes and Failures Conclusion Additional Resources I worked several years as a certified Google Ads account manager before I launched my...
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