Category

Google Adwords
HOW I SAVED A BUSINESS FROM COLLAPSE
We really can’t emphasize enough how important it is to work with marketing professionals who are diligent and strategic. I tell companies all the time that anyone can spend $500 on digital ads, but only specialized individuals know how to make that money yield ROI. In fact, it’s almost too easy to spend a lot of...
Read More
One of the best ways to supercharge your web analysis is to apply segments to isolate behaviors of certain types of users. Once you get started with a few of these simple ideas, you’re sure to come up with a few of your own that are specific to your business and customers. Google Analytics has...
Read More
google vs facebook title
Here are the basic facts: Google is the largest search engine. Facebook is the largest social network. Like it or not, these are the two primary options for making your brand visible online and attracting new customers/clients to your business. The differences between them don’t necessarily make one better than the other. Ultimately, it’s important...
Read More
blogpic
Unless you have previously worked or currently work in the field of digital marketing, you may not necessarily understand what it is. The complex world of online advertising takes time to learn, let alone master, and it is ever-evolving across many different platforms. In my first year, I learned a few key things. 1. Digital...
Read More
rawpixel 250087 unsplash
Paid advertising already requires that you pay money directly to advertising platforms, so the idea of spending additional dollars to an agency for management can be a high risk. The Bootstrap Startup Scenario Consider the scenario where you spend about $500 – $1,000 on ad spend per month. For a lot of bootstrapped startups, that...
Read More
non stick cat litter spray
Google Shopping is the best campaign type to achieve profit as an e-commerce business on AdWords, and yet it’s the most difficult to manage and optimize. This is especially true in commoditized markets. Arguably, the biggest hurdle to succeeding on Google Shopping is when all of your products are completely commoditized, meaning other retailers are selling...
Read More
Dont Play Games You Dont Understand
Updated July 5, 2020 Table of Contents The History of Google Ads Step 1: Establish Your Goals and Benchmarks Step 2: Strategize Campaigns That Will Achieve Your Goals Step 3: Learn How to Measure Successes and Failures Conclusion Additional Resources I worked several years as a certified Google Ads account manager before I launched my...
Read More