Category: Facebook Advertising

Digital Marketing Knowledge Base

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Do you need a PPC agency that specializes in your industry?

Choosing the right PPC agency comes down to many factors. One decision you need to make is whether you need to work with a PPC agency that specializes in your industry or whether a general PPC agency might be the right fit.

Geotargeting map

Geotargeting vs. Geofencing

What’s the difference between geotargeting and geofencing? Find out when you need to use these distinct targeting strategies in your campaigns.

Post-Holiday Advertising During a Pandemic

People are no longer basking in the warming glow of twinkling holiday lights, and it’s back to pandemic reality. What’s your advertising strategy?

Google Ads Dashboard

Every Izell Marketing Group client gets their very own dashboard to make it easy to monitor how their ads are performing. Here’s how we do it.

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