Category

Facebook Advertising
If you’re using Facebook Ads in your marketing, your PPC performance dashboard from Izell Marketing Group will include data from both Google Analytics and Facebook Ads. Our PPC experts will use this data to make informed and holistic decisions about ad performance and the conversion paths of your customers. Since your Facebook Ads reports and...
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Every Izell Marketing Group client gets their very own dashboard to make it easy to monitor how their ads are performing. We start with a very simplified and time-saving view of the cost and performance data from ad platforms – Google, Facebook, Bing, Pinterest, LinkedIn, etc. – but creating and maintaining the dashboard is an...
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When it comes to deciding which type of platform or campaign makes the most sense for your marketing efforts, it’s important to first define what you are trying to accomplish. Are you selling a product? Are you wanting people to sign up for an event? Are you building awareness of a service you offer? If...
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google vs facebook title
Here are the basic facts: Google is the largest search engine. Facebook is the largest social network. Like it or not, these are the two primary options for making your brand visible online and attracting new customers/clients to your business. The differences between them don’t necessarily make one better than the other. Ultimately, it’s important...
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Unless you have previously worked or currently work in the field of digital marketing, you may not necessarily understand what it is. The complex world of online advertising takes time to learn, let alone master, and it is ever-evolving across many different platforms. In my first year, I learned a few key things. 1. Digital...
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Pre Launch 1
My wife and I launched a new online business recently, selling cat products. Our goal with this business is to educate cat owners about the needs of their cats and share profits from our sales with animal shelters in the process so that they can provide better care for shelter animals. I built the site...
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