Come see us at EXPO Chattanooga on March 20th!     Reserve a FREE Website Audit
Come see us at EXPO Chattanooga on March 20th!     Reserve a FREE Website Audit

Category

Conversion Optimization
Google Analytics might be the most under-utilized digital marketing tool. I’m not simply talking about it being used to track data. Lots of companies have UA code on their websites; I’m talking about¬†analyzing the data. And really, this is no surprise. If you open a regular view of Google Analytics, all you see are reports...
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As one of three primary metrics that determine what your profitable conversion rate is, this is the one that involves the least hassle. The dynamic is pretty straightforward: the more your margins shrink, the higher your conversion rate needs to be in order to profit on advertising spend. For some businesses, margins are inflexible and...
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DIY Conversion Optimization Audit
Each page on your website should have a purpose. We’ve put together a quick guide to walk you through each consideration for a purposeful webpage with everything it needs to help your website convert. There are big, huge chapter book guides out there for conversion optimization. For the sake of running your own simple audit,...
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