Category

Content Strategy
Advanced Keyword Research
If you’ve looked online for “Google Keyword Planner,” “Keyword Tool,” “Keyword Search“, “Keyword Generator,” or something similar, you’ve likely come across many different keyword tools that all seem to vary only slightly. Most promise to provide niche keywords for your industry, but they don’t necessarily help you identify the best long tail keyword opportunities. The...
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When it comes to deciding which type of platform or campaign makes the most sense for your marketing efforts, it’s important to first define what you are trying to accomplish. Are you selling a product? Are you wanting people to sign up for an event? Are you building awareness of a service you offer? If...
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badaboutwellsfargo
Congratulations on your splashy landing page: your snazzy banner, your artsy directives, your mood shots of beautiful happy strangers, but nine times out of ten I’m clicking right on past. If I am a first-time visitor to your site, it is your company’s About page where my “meaningful engagement” really begins—or fails to begin, as the...
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What is a listicle? A listicle is simply an article written in the form of a numbered list. 10 Ways to Increase Sales Instantly 4 Tools to Automate Your Social Media Following 5 Ridiculously Cute Unicorns That are Really Real Seem familiar now? The Psychology of Listicles The psychology of a listicle makes a lot of sense. When...
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