Content Strategy
Congratulations on your splashy landing page: your snazzy banner, your artsy directives, your mood shots of beautiful happy strangers, but nine times out of ten I’m clicking right on past. If I am a first-time visitor to your site, it is your company’s About page where my “meaningful engagement” really begins—or fails to begin, as the...
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What is a listicle? A listicle is simply an article written in the form of a numbered list. 10 Ways to Increase Sales Instantly 4 Tools to Automate Your Social Media Following 5 Ridiculously Cute Unicorns That are Really Real Seem familiar now? The Psychology of Listicles The psychology of a listicle makes a lot of sense. When...
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