Businesses of all sizes are relying on online sales this holiday season. Fewer people are flocking to the stores and are instead opting for a safer option from the comforts of home.  This year, Black Friday also started earlier, and the discounts have flooded our inboxes ever since. Small businesses have been struggling to stay...
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When it comes to deciding which type of platform or campaign makes the most sense for your marketing efforts, it’s important to first define what you are trying to accomplish. Are you selling a product? Are you wanting people to sign up for an event? Are you building awareness of a service you offer? If...
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Unless you have previously worked or currently work in the field of digital marketing, you may not necessarily understand what it is. The complex world of online advertising takes time to learn, let alone master, and it is ever-evolving across many different platforms. In my first year, I learned a few key things. 1. Digital...
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