Join us December 3rd for a hands-on Google Ads Training Workshop in Southside — Only a few seats left!     Register Now
Join us December 3rd for a hands-on Google Ads Training Workshop in Southside — Only a few seats left!     Register Now

By

Kate Izell
399H
As the internet becomes more saturated with new online businesses, digital advertising has become very expensive for small businesses trying to compete in competitive markets. Take a look at AdWords, the #1 digital marketing platform. These days, we consider it inexpensive if you can maintain an average cost-per-click (CPC) under $2. I work with some industries...
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55H
Q: I’ve been struggling with balancing the need to promote my podcast with not wanting to be obnoxious about it. I have always steered clear of social advertising because most social media kinda hurts my brain (I’m not good at keeping up with posting and commenting). What can I do? A: First, the self-awareness to ask this...
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I left my salaried job as a digital marketing professional when I believed that I had built up the essential skills for branching out on my own. The agency was moving towards working with bigger and bigger companies, but my passion was still back with the little guys. The transition into freelancing seemed natural and...
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How to Start Your Online Business
Starting an online business was one of the more exciting things I’ve done in my life. However, no one told me all of the legal and financial hoops I’d have to jump through just to establish a legitimate, compliant business. Before I knew it, I was lost in researching terms I’d never had to think about...
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Are Facebook ads even worth the money? Are they going to help your business grow? …Maybe. Planning a Facebook advertising strategy that is actually profitable and/or beneficial to your business goals is actually a lot more involved than it seems on the surface. Let’s review some strategies and lay out expectations based on our most...
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How to Create Genuine Connections with Your Audience on Reddit
If you know anything about Reddit, you know that it is NOT a place to advertise your business. Believe me, subreddit admins will make you knock it off if you show up on forums just to plug your business. You may not be able to use the typical “Sign up today!” or “Buy now!” rhetoric that...
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I have been creating a calculated metric in Google Analytics accounts lately, called “Profitable Conversion Rate.” It is very straightforward. For an ad account, such as Google AdWords, you will see a goal conversion rate or e-commerce conversion rate metric in your Google Analytics data. Most companies, especially small businesses, don’t actually know what conversion...
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As one of three primary metrics that determine what your profitable conversion rate is, this is the one that involves the least hassle. The dynamic is pretty straightforward: the more your margins shrink, the higher your conversion rate needs to be in order to profit on advertising spend. For some businesses, margins are inflexible and...
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Demo conversion analysis 2
Each page on your website should have a purpose. We’ve put together a quick guide to walk you through each consideration for a purposeful webpage with everything it needs to help your website convert. There are big, huge chapter book guides out there for conversion optimization. For the sake of running your own simple audit,...
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haters gonna hate
I’ve got a new guilty pleasure: reading the comments on Facebook ads. People will absolutely tear your company apart on a Facebook ad if you are too sales focused or disingenuous. I actually really love this about Facebook ads because it forces a company to look at the formulas they’ve been using. You can’t hide...
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